| Titre | Big Mac |
| Agence | Leo Burnett |
| Campagne | Iconic Stacks |
| Annonceur | McDonald's |
| Marque | McDonald's |
| Date de première diffusion/publication | 2020 / 1 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Philosophie | Building on the brands heritage of iconic out of home advertising, this latest instalment serves time relevant reminders of hero menu items such as the Sausage & Egg McMuffin, Big Mac and Filet-O-Fish. Created by Leo Burnett London, in collaboration with renowned typographer David Schwen, the eye-catching creative features ingredient stacks that are so recognisable, viewers of the work create their own association back to the McDonald’s products they are referencing. |
| Type de média | Affichage |
| Responsable de la création | Chaka Sobhani |
| Directeur de création | Pete Heyes |
| Directeur artistique | James Millers |
| Concepteur / rédacteur | Andrew Long |
| Designer | David Schwen |
| Designer | Jake Arnold |
| Head of Design | Phil Bosher |
| Directeur de clientèle | Steph Bates |
| Senior Account Manager | Robert Ellen |
| Chef de groupe | Callum Matthews |
| Project Director | Emily Green |
| Marketing Manager | Hannah Pain |
| Campaign Assistant | John McClure |
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