| Titre | Ball Pit |
| Agence | Leo Burnett |
| Campagne | McCafé |
| Annonceur | McDonald's |
| Marque | McDonald's |
| Date de première diffusion/publication | 2020 / 3 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Slogan | Great tasting coffee, simple |
| Philosophie | Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Independent Films |
| Post-Production audio | 750mph |
| Post production | MPC LDN |
| Responsable de la création | Chaka Sobhani |
| Directeur associé | Layla Potter |
| Business Director | Sam Houlston |
| Directeur de clientèle | Jay Perry |
| Responsable de budget agence | Alice Pavey |
| Chef de groupe | Gabriella Kaas |
| Directeur de création | Peter Heyes |
| Creative Director, Copywriter | Gareth Butters |
| Producteur | Abbie McLean |
| Head of Marketing | Thomas O’Neill |
| Senior Brand Manager | Jodie White |
| Brand Manager | Alexandra Martin |
| Campaign Assistant | Kamelya Ozten |
| Directeur artistique | Peter Heyes |
| Planner | Adriana Ferran |
| Agence Média | OMD UK |
| Business Director | Emma Carr |
| Communication Planner | Jessie Field |
| Réalisateur | Tony Barry |
| Post-Production audio | Sam Robson |
| Post production | Grace Thorpe |
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