Titre | Stories from the other side of the world |
Agence | BBDO Paris |
Campagne | Stories from the other side of the world |
Annonceur | CARE |
Marque | Care |
Date de première diffusion/publication | 2017 / 11 |
Secteur d'activité | Droits de l'homme |
Synopsis | Care France opens a window into another world with daily Instagram Stories of seven women in various countries. A far cry from the food porn, legs-on-the-beach, first-world-problem stories to which we’ve grown accustomed. Here we see a day’s wages in the palm of one woman’s hand; another picking up AIDS medication; and yet another posting a photo of a very modest home. The campaign convinced French influences to dedicate their stories to these women. The organization saw a 280% jump in donations and became one of the country’s most popular nonprofits on social media. |
Type de média | Médias sociaux |
Longueur | |
Maison de production | The Gang Films |
Responsable de la création | Matthieu ELKAIM |
Réalisateur | Aaron Chervenak |
Réalisateur | Grimblat Dimitri |
Producteur | Guillaume Boulte |
Producteur | Julien Sanson |
Producteur | Martine Ferey |
Producteur | Morgane Bohn |
Equipe créative | Joseph Rozier |
Equipe créative | Théophile Robaglia |
Product Manager | Charlotte Montrichard |
Product Manager | Manon Debus |
Chief Marketing Officer (CMO) | Valérie Accary |
Monteur | Pierre Deshayes |
Social Media Manager | Pierre Engélibert |
Social Media Manager | Éléonore Berthier-Milot |
Social Media Manager | Auriane Desplanches |
Social Media Manager | Jeremy Communier |
Social Media Manager | Guillaume Aubert |