| Titre | YellowKorner – Laurent Baheux 2 |
| Agence | Mogul |
| Campagne | Capturing Allure |
| Annonceur | Peugeot |
| Marque | Peugeot Allure |
| Date de première diffusion/publication | 2023 / 10 |
| Secteur d'activité | 4x4 |
| Philosophie | Almost a year ago, Mogul (Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around Allure. YellowKorner was quickly chosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail. Because PEUGEOT believes the world is better with Allure, the brand decided to step into the world of visual arts. In collaboration with YELLOW KORNER photography, five artists were challenged with capturing Allure. What does Allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpretation of the theme, capturing Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys. |
| Type de média | Presse & publications |
| Marché | Royaume-Uni |
| Responsable de la publicité (annonceur) | Linda Jackson |
| Responsable de la publicité (annonceur) | Phil York |
| Responsable de la publicité (annonceur) | Erika Bouteloup |
| Responsable de la publicité (annonceur) | Leonie Raistrick |
| Responsable de la publicité (annonceur) | Valérie Candeiller |
| Responsable de la publicité (annonceur) | Mathieu Bellamy |
| Photography Agency | Yellowkorner |
| Responsable de la publicité (annonceur) | Alexandre De Metz |
| Responsable de la publicité (annonceur) | Eva Lafferrere |
| Responsable de la publicité (annonceur) | Maryam Bettahar |
| Direction commerciale/Conseil client | Nicolas Delacroix |
| Direction commerciale/Conseil client | Damien Rety |
| Agency | The Open Agency |
| Direction commerciale/Conseil client | Stéphane Boutier |
| Direction commerciale/Conseil client | Judith Romero |
| Direction commerciale/Conseil client | Lena Lieuvin |
| Direction commerciale/Conseil client | Manijeh Borner |
| Direction commerciale/Conseil client | MERCIER Loïc |
| Direction commerciale/Conseil client | Nicolas Orsoni |
| Directeur de la production audiovisuelle | Julien Averty |
| Production Director | Fanélie RODOZ |
| Coordinateur de production | Emie Pham |
| Content Lead | Ken Sainthorant |
| Directeur de création | Julien Gragnic |
| Concepteur / rédacteur | Charlotte Balatre |
| Concepteur / rédacteur | Vincent Talabot |
| Directeur artistique | Félix Prunier |
| Directeur artistique | Redwan BENAMMAR |
| Monteur | Victor Trifilieff |
| Monteur | Tom Lavisse |
| Assistant Monteur | Mathilde De-Monbrison |
| Maison de production | JackFlash |
| Réalisateur | Julien Faure |
| Réalisateur | Fabien Ecochard |
| Directeur de la photo | Jacques Ballard |
| Producteur exécutif | James Hagger |
| Production Director | Robin Noel |
| Son | Pure Sound Project |
Plus de réalisations
VOIR TOUSYellowKorner – Oliviero Toscani 2
- MARQUE:
- Peugeot Allure
- AGENCE:
- Mogul
YellowKorner – Oliviero Toscani 1
- MARQUE:
- Peugeot Allure
- AGENCE:
- Mogul
YellowKorner – Laurence Laborie 2
- MARQUE:
- Peugeot Allure
- AGENCE:
- Mogul
YellowKorner – Laurence Laborie 1
- MARQUE:
- Peugeot Allure
- AGENCE:
- Mogul
YellowKorner – Teresa Freitas 2
- MARQUE:
- Peugeot Allure
- AGENCE:
- Mogul
YellowKorner – Teresa Freitas 1
- MARQUE:
- Peugeot Allure
- AGENCE:
- Mogul
YellowKorner – Mister Fifou 2
- MARQUE:
- Peugeot Allure
- AGENCE:
- Mogul
YellowKorner – Mister Fifou 1
- MARQUE:
- Peugeot Allure
- AGENCE:
- Mogul
YellowKorner – Laurent Baheux 1
- MARQUE:
- Peugeot Allure
- AGENCE:
- Mogul