Project Manager, Marketing and Communications
at
Miljömärkning Sverige AB
Stockholm, Suède
| Titre | Adobe Stock Apparel |
| Brief | Creative professionals sometimes look down on stock photographs, which they consider clichéd. To promote its new, high-quality photo library, Adobe subverted the clichés by putting them on T-shirts and sending the garments out as direct mail pieces. Suddenly “firm handshake between business associates” became self-deprecating and fun. It was a way of saying a fond farewell to the clichés. Except, of course, everyone wanted a T-shirt. |
| Agence | Abby Priest |
| Campagne | Adobe Stock Apparel |
| Annonceur | Adobe Systems, Inc. |
| Marque | Adobe |
| Mise en ligne | Novembre 2016 |
| Secteur d'activité | Logiciels, production multimédia |
| Synopsis | Adobe Stock is a new stock photo agency. |
| Problème | The task was to launch Adobe Stock, a new service within the stock photo market - which is dominated by a few very strong and well-known competitors. The challenge was to differentiate Adobe Stock from the competitors and function as a door opener for the Adobe sales team. Furthermore, our aim was to create awareness of Adobe Stock through PR and social media, starting in the Nordics and carried out globally. |
| Type de média | Etude de cas |
| Directeur de création | Oskar Hellqvist |
| Concepteur / rédacteur | Håkan Nyberg |
| Directeur artistique | Oskar Hellqvist |
| Photographe | Oskar Gyllenswärd |
| Habilleuse / styliste | Maria Barsoum |
| Responsable de budget agence | Anna Fares |
| Responsable de budget agence | Pia Roos |
| Directeur de clientèle | Andreas Morne |
| Directeur de clientèle | Sofie Gustafsson |
| Directeur de clientèle | Niklas Crona |