| Titre | Eagle Eye Calendar |
| Brief | In a world where we spend up to 10 hours a day in front of a screen, it’s very important to protect our eyesight. With very basic daily exercises, we can relax tired eyes and reduce eye fatigue. But although the exercises only take 10 minutes a day, most people forget to do them. So leading eye care brand Bausch + Lomb designed a calendar that reminded people to exercise their eyes every day, all year long. |
| Agence | Havas Istanbul |
| Campagne | Eagle Eye Calendar |
| Annonceur | Bausch + Lomb |
| Marque | Bausch + Lomb Optic |
| Mise en ligne | Novembre 2016 |
| Synopsis | In a digital world where people are spending 8-10 hours a day watching a screen, it’s very important to keep the eye sight health. With very basic daily exercises, it’s possible to relax tired eyes and reduce eye fatigue. These basic exercises takes only 10 minutes a day, but people forget to do that unless they are reminded. With a dedication to eye sight health and superior vision, leading eye care brand Bausch+Lomb designed something that remind people to exercise, all year lon |
| Problème | An optic, lenses and eyewear brand. |
| Type de média | Etude de cas |
| Directeur de création | Ergin Binyildiz |
| Concepteur / rédacteur | Merve Selamet |
| Concepteur / rédacteur | Şeyma Keklik |
| Directeur artistique | Gizem Hiz |
| Directeur artistique | Kaan Iscan |
| Producteur, agence | Dilan Davutoglu |
| Producteur, agence | Metin Kilinc |
| Infographiste | Aydin Dogruoz |