| Titre | There is a lot of love in good food |
| Brief | We see a mother nursing her tiny baby. As the film progresses, we watch the little boy growing up and realise that the single mother is coping with everything alone: meals, illnesses, the tender times and the conflicts. The boy becomes a stroppy teenager, and finally a young man. In the last scene, as he leaves the table after a hurried meal with his friend, he returns to kiss his mother on the cheek. “Thanks for the food, mum,” he says. She looks touched by this rare display of affection. There is a lot of love in good food. |
| Agence |
McCann Oslo
|
| Campagne |
There is a lot of love in good food
|
| Annonceur |
TINE Norske Meierier
|
| Marque |
TINE Matlagingsprodukter
|
| Mise en ligne | Novembre 2016 |
| Secteur d'activité | Alimentation
|
| Synopsis | TINE is Norway's largest dairy brand. They've been a part of every Norwegians' daily life for the past 100 years. TINE wanted to shift their advertising strategy from focusing on farmers, to a platform with more emotional impact. |
| Type de média |
Télévision
|
| Concepteur / rédacteur |
Jørgen Lauré
|
| Directeur artistique |
Adam Billyeald
|
| Directeur de clientèle |
Paal Tarjei Aasheim
|
| Chef de projet |
Kristin Lien
|
| Directeur de création |
Torstein Greni
|
| Directeur de création |
Stein Simonsen
|
| Maison de production |
Pravda
|
| Réalisateur |
Kristoffer Carlin
|
| Producteur, maison de production |
Mette Waaberg
|
| Cinématographie |
Daniel Woldberg
|
| Music Supervision |
Goran Obad
|
| Compositeur de musique |
Bobby Hebb
|
| Responsable de la publicité (annonceur) |
Pernilla Siberg Nakken
|
| Responsable de la publicité (annonceur) |
Stine Huseby
|
| Responsable de la publicité (annonceur) |
Grete Kavli
|
| Responsable de la publicité (annonceur) |
Elisabeth Svendsen
|