| Titre | Let's Do |
| Agence | BBDO New York |
| Campagne | Let's Do |
| Annonceur | PepsiCo Inc. |
| Marque | MTN Dew |
| Date de première diffusion/publication | 2019 / 1 |
| Secteur d'activité | Boissons gazeuses, tonics |
| Philosophie | Today, Mountain Dew launches a new campaign from BBDO New York, supporting its entire product portfolio. It’s the first time advertising will include Original Green Dew MTN DEW Kickstart, MTN DEW ICE and MTN DEW flavours. The advertising is part of the brand’s long-running 'Do the DEW' campaign and celebrates the power of doing. The rallying cry is 'Let’s do'. It features a star-studded cast including UFC fighter Holly Holm (the first female hero of a DEW ad), Hip-Hop trio Migos, 86-year-old artist Ushio Shinohara, DEW NBA player Joel Embiid and DEW skateboarders Sean Malto and Mariah Duran. It’s a diverse group reflective of those who 'do' and who embrace the power of doing, as well as the range of refreshment options Mountain Dew offers to consumers. The new 60-second spot - directed by Biscuit's Noam Murro - will debut on Monday during NBA programming on TNT. It will be followed by multiple 30- and 15-second versions. It also features a new track, 'Position to Win', written and performed by Migos. |
| Type de média | Télévision |
| Longueur | |
| Audio Post Company | Sound Lounge |
| Producer | Mike Ritchie |
| Directeur de la création | Steven Fogel |
| Directeur de la création | Doug Fallon |
| Responsable de la création | David Lubars |
| Responsable de la création | Greg Hahn |
| Business Manager | Paul Cisco |
| Direction commerciale/Conseil client | Jen Layton |
| Assistant Account Executive | Aaron Cary |
| Directeur de création associé | Lucas Owens |
| Directeur de création associé | Sei Rey Ho |
| Planning Director | Chris Cummings |
| Planning Director | Steve Panawek |
| Managing Director | Mark Cadman |
| Producteur exécutif | Matt Nowak |
| Production Company | Biscuit |
| Director | Noam Murro |
| Directeur de la photo | Phedon Papamichael |
| Producer | Jay Veal |
| Production Supervisor | Jennifer Berry |
| Partner | Shawn Lacy |
| Head of Production | Jeff McDougall |
| Head of Production | Rachel Glaub |
| Edit Company | Work |
| Editor | Stewart Reeves |
| Edit Assistant | Chris O'Brien |
| Producer | Alejandra Alarcon |
| Producteur exécutif | Erica Thompson |
| Post Production Company | The Mill |
| Colourist | Michael Rossiter |
| 2D Artist | Andre Vidal |
| 2D Artist | Christoph Schroer |
| 2D Artist | Molly Intersimone |
| 2D Artist | Sung Eun Moon |
| 2D Artist | Joseph Yoon |
| 2D Artist | Andrew Emmerson |
| 2D Artist | Ting Jung-Hsu |
| 2D Artist | Andrew Emmerson |
| 2D Lead | Keith Sullivan |
| 3D Artist | Jobin Jacob |
| 3D Artist | Charles Lee |
| 3D Artist | Jessica Castillo |
| 3D Artist | Navdeep Singh |
| 3D Artist | Juan Carlos Barquet |
| 3D Artist | Nile Hylton |
| 3D Artist | Yimo Xu |
| 3D Artist | Scott Denton |
| 3D Artist | Scott McGinley |
| 3D Artist | Ryan Federman |
| 3D Artist | Gabriel Kim |
| 3D Artist | John Wilson |
| 3D Lead | Yong Chan Kim |
| Shoot Supervisor | Gavin Wellsman |
| Shoot Supervisor | Adrian Huley |
| Shoot Supervisor | Keith Sullivan |
| Producer | Bugs Russell |
| Producteur exécutif | Ross Hopman |
| Music Production | Duotone |
| Producer | Gio Lobato |
| Audio Mixer | Tom Jucarone |
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