Directeur de la photo
at
Leopard Production
| Titre | Zlaty Bazant 73 |
| Brief | Slovakia’s Zlaty Bazant 73 is the revamp of a beer that had its heyday when Czechoslovakia was still on the map. To place the product in context, the launch campaign evokes the sights, sounds and textures of the beer’s glory years: the 1970s. We see “modern” conveniences like highways, apartment blocks and rotary telephones. The beer is also a symbol of innovation, and people queue outside grocery stores to get their hands on some. Take a sip of the Seventies with Zlaty Bazant 73. |
| Agence | Wiktor Leo Burnett, s.r.o. |
| Campagne | Zlaty Bazant 73 |
| Annonceur | Heineken |
| Marque | Zlaty Bazant 73 |
| Mise en ligne | Novembre 2016 |
| Secteur d'activité | Bières, cidres |
| Synopsis | Zlaty Bazant 73 in an original bottle and a label from 1973 recieved a campaign which looked like it’s been brought back from the 70‘s. For a serie of TV films we invited a legendary DOP Dodo Simoncic who shot the most acclaimed movies in the 70’s. |
| Type de média | Télévision |
| Directeur de création | Stefan Andrejco |
| Concepteur / rédacteur | Martin Keder |
| Directeur artistique | Stefan Andrejco |
| Directeur de la photo | Dodo Simoncic |
| Maison de production | Leopard Production |
| Réalisateur | Jonas Karasek |
| Stratégie | Vladimir Lefik |
Plus de réalisations
VOIR TOUSZlaty Bazant 73
- MARQUE:
- Zlaty Bazant 73
- AGENCE:
- Wiktor Leo Burnett, s.r.o.