| Synopsis | Oral-B in Turkey is the key player in premium toothbrush segment. It is known by the consumers mostly with its general purpose lines. But its niche and specialized ranges’ -such as orthodontic lines- awareness, was limited.In order to tackle this situation, and increase Ortho-Brush’s (orthodontic toothbrush line) awareness, a special -tongue and cheek- visual dramatization language created. This visual world represent the biggest issue of sticking food residues between dental braces. To demonstrate that in a striking manner, residues depicted as animals itself and braces represents as fences, and Oral-B Ortho Brush visualized as the liberator of animals (residues). |
