Garmin - "Combat Warm-up"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgique

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Cette création fait partie de la Collection Act Responsible

Marque: Garmin
Pays: Belgique

Annonceur: GARMIN Corporation

Titre	Combat Warm-up
Agence	FamousGrey
Campagne	Combat Warm-up
Annonceur	GARMIN Corporation
Marque	Garmin
Mise en ligne	Août 2022
Secteur d'activité	Electronique grand public, audiovisuel
Synopsis	Every woman should be able to walk and run where she wants, when she wants. This only seems logical, yet one in two women often takes a side trip for fear of harassment. Garmin wants to raise awareness of this societal problem. And it does so in an empowering way with The Combat Warm-up, three warm-up exercises that warm up your body for your running session and teach self-defense techniques at the same time. The Combat Warm-up was developed by Belgian Gold Olympic medalist Kim Gevaert and European Taekwondo champion Laurence Rase. The tutorials are accompanied by a manifesto film raising awareness for the feeling of insecurity many women experience.
Problème	For the development of the exercises, Garmin and Famous Relations engaged two excellent athletes. Olympic champion Kim Gevaert helped to develop the exercises as a running expert. Her expertise ensures that the exercises activate the right muscle groups before running. Laurence Rase, former taekwondo champion and Technical Director of the Flemish Taekwondo Federation integrated the self-defence techniques. The result: three short and powerful tutorials that give women a physical and mental boost before running.
Type de média	Etude de cas
Longueur	120 seconds
Direction commerciale/Conseil client	Siebe Lefebure
Responsable de la publicité (annonceur)	Nicolas Coppens
Responsable de la publicité (annonceur)	Tom De Schrijver
Producteur, agence	Gaëlle Haesaert
Producteur, agence	Marlies Neudt
Equipe créative	Zoé De Priester
Equipe créative	Yana Gestels
Equipe créative	Sarah de Prez
Equipe créative	Laureen Delbauche
Directeur de création	Peter Ampe
Designer	Sacha Lempereur
Digital	Joachim François
Digital	Jonas Sprengers
Digital	Sander Cuypers
Digital Strategy	Wies Dickens
Directeur de la photo	Edouard Legrelle
Réalisateur	Max Pauwels
Monteur	Sven Vanhee
Motion Designer	Fries Vansevenant
Public Relations	Kathy Van Looy
Public Relations	Laure Vandeghinste
Public Relations	Laura Godinho
Public Relations	Eva Van Riet
PR Agency	Famous Relations, Groot-Bijgaarden