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Green Flag - "Only the best get the Green Flag"

Engine UK

Engine UK London, Royaume-Uni

2513

Marque: Green Flag
Pays: Royaume-Uni

Annonceur: Direct Line

Titre	Only the best get the Green Flag
Agence	Engine UK
Campagne	Only the best get the Green Flag
Annonceur	Direct Line
Marque	Green Flag
Date de première diffusion/publication	2022 / 5
Secteur d'activité	Assurances, mutuelles
Philosophie	Rescue service Green Flag, part of Direct Line Group, has unveiled a new campaign and brand positioning highlighting its high standards and demonstrating why a carefully curated network of skilled mechanics enable the brand to offer the best service to its customers. Created by Engine Creative, the ‘Only the best get the Green Flag’ campaign lands on 13th May on TV, VOD and online. The new brand positioning reinforces the origins of the Green Flag network, set up 50 years ago with local, skilled mechanics delivering excellent service at the heart of its proposition. This point of difference is reflected in the campaign: garage mechanics are put to the test to meet a stringent set of criteria before joining Green Flag, showing it’s the quality of the network that matters. The 30-second humorous advert brings these criteria to life in the distinctive Green Flag tone of voice. Created in the style of an Olympic hurdles event, various garages are seen vying for a coveted place on the Green Flag network, by racing against each other to repair a broken-down car and showcasing the exacting skill, knowledge and expertise required. The advert ends with the message ‘Only first-rate rescuers get to join our local breakdown network. ‘Only the best get the Green Flag’. This brand platform will evolve as the Green Flag business grows.
Type de média	Télévision
Longueur	30 seconds
Sociéte de création sonore	Wave Studios
Responsable de la création	Billy Faithfull
Directeur de création	Katy Hopkins
Directeur artistique	Charlotte Watmough
Concepteur / rédacteur	Holly Fallows
Responsable de la stratégie	Gen Kobayashi
Head of Strategy	Georgina Murray-Burton
Planner	Alpesh Patel
Direction commerciale/Conseil client	Nick Pawlak
Direction commerciale/Conseil client	Sally Heiser
Direction commerciale/Conseil client	Stephen Rowe
Producteur, agence	Laura Melville
Photographe	Daniel Lewis
Maison de production	Blink Productions
Réalisateur	Big Red Button
Producteur exécutif	Paul Weston
Producteur	Emily Atterton
Monteur	Saam Hodivala
Montage	Shift Post
Post-production Producer	James Beck
Sound Designer	Ben Gulvin