| Titre | LoFi Beats Suicide |
| Agence | McCann London |
| Campagne | Lo-Fi beats suicide |
| Annonceur | College Music |
| Marque | College Music |
| Date de première diffusion/publication | 2019 / 4 |
| Secteur d'activité | Sites de loisirs & divertissements |
| Synopsis | Amidst a growing student mental health and suicide crisis, Vice UK was determined to help. The ‘Lofi beats suicide’ campaign hijacked a live YouTube channel, where thousands of students gather to listen to Lofi music and watch a looping animation of a studying girl. A place where they frequently express feeling stressed, depressed and alone. The idea was simple: disrupt the continuous loop, with a bold and relatable 2-minute message – designed to grab attention, get students talking and provide help. For the first time in 809 days, Study Girl stopped studying and considered taking her own life. But chose to live. This short sequence was followed by a call-to-action, crafted with support from the Samaritans. By taking an innovative, relatable approach, we landed a powerful message, seen by millions which helped thousands. |
| Type de média | Digital |
| Longueur | |
| Founder | Jonny Laxton |
| Founder | Luke Pritchard |
| Directeur de la création | Sanjiv Mistry |
| Directeur de la création | Jamie Mietz |
| Responsable de la création | Rob Doubal |
| Responsable de la création | Laurence Thomson |
| Senior Account Manager | Robert Stockton |
| Président | Rob Doubal |
| Président | Laurence Thomson |
| Directeur de la communication | Katya Escala |
| Head of Business Affairs | Elizabeth Bernstein |
| Senior Project Manager | Paul Gillespie |
| Directeur de clientèle | Leyla Tezcan |
| Senior Planner | Elisa Chami-Castaldi |
| Equipe créative | Robin Gordon |
| Equipe créative | Ella Monti |
| Designer | Matthew Thomas |
| Monteur | Alastair Graham |
| Sound Company / Music Company | Craft London |
| Sound Engineer | Gisselle Hall |
| Sound Engineer | Will Frances |
| Illustrateur | Gloria Gemignani |
| Animation | Gloria Gemignani |
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