David Medina
Gaffer at Bacon
Copenhagen , Danemark
TitreTug of Hope
Agence
Campagne Tug of Hope
Annonceur Papalote Museo Del Nino
Marque Papalote Museo Del Nino
Date de première diffusion/publication 2017 / 1
Secteur d'activité Musées & monuments
Slogan Touch. Play and Learn
Slogan (langue originale) toco, juego y aprendo
Philosophie To shorten those distances and knock down the walls between all children of Mexico City, Papalote Children's Museum, concerned not only about teaching arts and sciences; even to help foster the values ​​of children, created the The Wall Breaker Rope; a game which allows to join children from the most distant parts of the city.
Problème Divisions make us to think we are different. One example is Mexico City, one of the most populated cities in the world - more than 20 million of habitants, according to UN data. A place where distances become walls that separate, divide and even become borders.
Résultat Thanks to this game, the The Wall Breaker Rope, that was never seen before, children at the opposite ends of the city, regardless of their socioeconomic conditions, played with each other to have fun and get to know each other. But the most important, was that children could learn that They are essentially the same, highlighting the value of friendship. 
Type de média Etude de cas
Longueur
Creative Vice President
Directeur de création
Directeur de création
Directeur de création
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Concepteur / rédacteur
Directeur de clientèle
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