Titre | Moments in the Making |
Agence | Energy BBDO |
Campagne | Moments in the Making |
Annonceur | 1-800-Flowers |
Marque | Harry & David |
Date de première diffusion/publication | 2021 / 10 |
Secteur d'activité | Détail, distribution, chaînes de restaurants |
Synopsis | Called “Moments in the Making,” the integrated campaign was designed to demonstrate how Harry & David helps customers make moments: Moments of joy, connection, and laughter. A gift from Harry & David is a moment in the making. The campaign is designed to appeal to younger gift-givers, encouraging them to consider Harry & David gourmet food and wine for gifting and sharing this holiday season. “Our goal was to develop a unique campaign that would encourage new customers to consider Harry & David for their holiday entertaining and gifting needs,” said Steve Lightman, Group President, Gourmet Foods and Gift Baskets, 1-800-FLOWERS.COM, Inc. “The spot brings the brand to life in a celebratory way, showing how Harry & David helps customers create memorable and meaningful moments. We can’t wait for everyone to see it.” “We are truly excited about this new holiday campaign for Harry & David,” said Josh Gross and Pedro Pérez, Co-Chief Creative Officers of Energy BBDO. “We hope this work inspires everyone to unbox a moment of sharing or to enjoy effortless entertaining with Harry & David.” |
Type de média | Télévision |
Longueur | |
Montage | Uppercut |
Audio Company | Sonic Union |
Co-Chief Creative Officer | Josh Gross |
Co-Chief Creative Officer | Pedro Pérez |
Freelance Creative Directors | Erich Funke |
Freelance Creative Directors | Nick Cade |
Head of Integrated Production | John Pratt |
Freelance Producer | Kelsey Barrentine |
Executive Director of Music | Daniel Kuypers |
Group Business Manager | Katie Rogulich |
Senior Talent Business Manager | Brooke Bramson |
Associate Talent Manager | Felipe Ramos |
Project Managers | Rick Glatz |
Project Managers | Richie Alday |
Client Service Director | Anna Bleers |
Chef de groupe | Rachel Broghammer |
Directeur des Stratégies | Lauren Brown |
Group Director, Integration Strategy | Leah Gritton |
Junior Strategist | Justin DeJesus |
Maison de production | Vivamoneky |
Réalisateur | Daniel Addelson |
Producteur exécutif | Johnny Parker |
Head of Production | Emil Lofgren |
Monteur | Micah Scarpelli |
Assistant Monteur | Sarah Welty |
Head of Production | Lisa Sadek |
MD | Lisa Houck |
VFX | John Geehreng |
Mix Engineer | Rob Ballingall |
Maison de production | Barking Owl |
Agence Média | Camelot Strategic Marketing & Media |
Media Strategy Lead | Alfred Van Hoven |
Digital Operations & Strategy | Ann Do |