| Titre | Giggles |
| Brief | Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them. |
| Agence | McCann Montreal |
| Campagne | Barely High is Still Too High to Drive |
| Annonceur | Government of Ontario |
| Marque | ONGov |
| Mise en ligne | Novembre 2019 |
| Secteur d'activité | Gouvernement et autres institutions |
| Slogan | The Risks are Real. |
| Synopsis | Driving a vehicle while you’re impaired by cannabis is illegal and dangerous. This includes cars, trucks, boats, snowmobiles and off-road vehicles. You are not a safer driver when you’re high. Cannabis affects your judgment, coordination and reaction time, and increases your chances of being in a collision. In 2016, 74 people were killed in collisions involving a driver under the influence of drugs in Ontario according to police reports. Barely high is still too high to drive – don’t risk your future or your life. Never get behind the wheel after using cannabis. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Plus d'info | Ontario.ca/TooHighToDrive |
| Maison de production | Pirate Toronto |
| Directeur de la création | Josh Stein |
| Directeur de création | Chris Duffett |
| Concepteur / rédacteur | Chris Duffett |
| Directeur de création | Rob Trickey |
| Directeur artistique | Rob Trickey |
| Producteur exécutif | Jacqueline Bellmore |
| Responsable de budget agence | Tracy Curti |
| Responsable de budget agence | Michelle Li |
| Maison de production | Soft Citizen |
| Réalisateur | The Perlorian Brothers |
| Producteur exécutif | Eva Preger |
| Producteur exécutif | Link York |
| Producteur exécutif | Rob Burns |
| Producteur délégué | Merrie Wasson |
| Directeur de la photo | Mikail Petrenko |
| Chef décorateur | Alexis DeBad |
| Casting Production | Jigsaw Casting |
| Distribution | Shasta Lutz |
| Post production | Tory Osler |
| Monteur | Griff Henderson |
| Assistant Monteur | Kerstin Juby |
| Producteur exécutif | Tory Osler |
| Coloriste | Wade Odlum |
| VFX Artist | Ben Spergel |
| Producteur exécutif | Grant Pye |
| Producteur, maison de production | Tom Eymundson |
| Producteur, maison de production | Maggie Blouin Pearl |
| Musique | LPGs over Hawaii by Solvent |
| Réalisateur | Jacqueline Bellmore |
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