KFC - "United by the Bucket"

Cloudfactory

Cloudfactory Amsterdam, Pays-Bas

Awards

2798

Marque: KFC
Pays: Pays-Bas

Annonceur: KFC

Titre	United by the Bucket
Agence	Cloudfactory
Campagne	United by the Bucket
Annonceur	KFC
Marque	KFC
Mise en ligne	Octobre 2021
Secteur d'activité	Chaînes de fast-food & de restaurants
Synopsis	Colonel Sanders used to sit “truck drivers and millionaires at the same table”, bringing people together around a bucket of chicken, the most democratic of meals. We identified examples of groups and individuals in Dutch counterculture that embody the same spirit and inspire young people of all backgrounds.Staying true to the core of the brand we decided to celebrate the people who eat and work at KFC. KFC believes its bucket unites people, and we had the perfect opportunity to show that a bucket of KFC is about much more than chicken, it’s made to be shared, and could become a symbol of togetherness and diversity.That’s how “United by the Bucket” was born: the idea of bringing people together around a bucket - celebrate their diversity, their story, their background, their creativity, what they bring to the world. The film brings all of this to life.
Type de média	Télévision
Longueur	60 seconds
Directeur de création	Sandrine Le goff
Directeur de création	Jessica Kersten
Equipe créative	Florian Hollander
Equipe créative	Vincent Versluis
Prop Designer	jord beets
Directeur de clientèle	Steven Beukers
Directeur de clientèle	Michelle Bertens
Producteur	Souraya El-Far
Producteur print	Saffron Pape
Planneur stratégique	Diana Machado
Trendwatching	Wolves & Birds
Assistant Producer	Andi Bodnar
Director / Editor	Obinna Mgbado
Supervising Director	Ismael Ten Heuvel
Directeur exécutif	Teddy Cherim
Maison de production	Pink Rabbit
Producteur exécutif	Mireille Lampe
Producteur	Niels Visser
Directeur de la photo	Daan Bukman
Montage	MRTN edit boutique
VFX Company	Storm Post Production
Coloriste	Remi Lindenhovius
Illustrateur	Rick Donovan
Musique	Teun de Kruif
Musique	Tantu Beats
Parolier	Joost Klein