| Titre | Coins of Hope |
| Agence | VML |
| Campagne | Coins of Hope |
| Annonceur | Child Focus |
| Marque | Child Focus |
| Mise en ligne | Mars 2017 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | Every two minutes a child goes missing in Europe. While abductions often make headlines, media attention wanes over time. Child Focus drums up awareness for Intentional Missing Children's Day with its Coins of Hope campaign. The 1 million coins brought into circulation featured the face of a boy who went missing over 20 years ago. The website tracks the coins spreading throughout Europe and the world as citizens and celebrities posted photos with #CoinsOfHope on an interactive map. With all the generated attention, Mansour Safi, a missing child, was reunited with his family. |
| Type de média | Etude de cas |
| Longueur | |
| Directeur de création | Manuel Ostyn |
| Directeur de création | Pieter Staes |
| Directeur de création | Sam De Volder |
| Directeur de création | Mateusz Mroszczak |
| Directeur artistique | Kate Bellefroid |
| Concepteur / rédacteur | Jolien Tuyteleers |
| Producteur, agence | Ingeborg Van Hoof |
| Producteur, agence | Annelies Deneckere |
| Design Director | Max Heirbaut |
| Responsable de budget agence | Seppe Dogge |
| Responsable de budget agence | Jentina Van Eynde |
| Sound Engineer | Mathias Lewis |
| Sound Engineer | Eli Sundermann |
| Responsable de la stratégie | Toon Diependaele |
| Planneur stratégique | Katleen De Vlieger |
Plus de réalisations
VOIR TOUSCloser than you think 1
- MARQUE:
- Child Focus
- AGENCE:
- VML
Closer than you think 2
- MARQUE:
- Child Focus
- AGENCE:
- VML
Coins of Hope
- MARQUE:
- Child Focus
- AGENCE:
- Wunderman North America
Coins of Hope
- MARQUE:
- Child Focus
- AGENCE:
- VML