| Titre | Dieting is a trap |
| Agence | Cossette Communication-Marketing |
| Campagne | Trap |
| Annonceur | Anorexia and Bulimia Quebec (ANEB Quebec) |
| Marque | Anorexia and Bulimia Quebec |
| Mise en ligne | Mars 2023 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | The goal of the initiative is to raise public awareness of the various eating disorders that exist to underscore the fact that anyone can suffer from these mental health conditions, regardless of their age, gender, ethnicity, or even body type. “We tried to evoke the sense of being trapped in your own body. This illustrates the pain and isolation that people struggling with an eating disorder experience. We wanted to remind folks that there’s no standard profile for those who suffer from these illnesses, and that normalized behaviours like dieting or overexercising can be a trigger,” said Richard Rochette-Villeneuve, Creative Director at Cossette. “Isolation is one of the main consequences of eating disorders like anorexia, bigorexia, hyperphagia and bulimia, which can hinder diagnosis and recovery. Our mission is to provide people living with eating disorders and their loved ones with the resources and professional help they need to overcome these diseases,” added Josée Champagne, Executive Director at ANEB. |
| Type de média | Affichage |
| Directeur de création | Anne-Claude Chénier |
| Directeur de création | Richard Rochette-Villeneuve |
| Directeur de création | Nicolas Baillargeon |
| Directeur de création | Nadine El‑Whidi |
| Maison de production | Septième |
| Production | Derek Kennedy |
| Impression | France Laberge |
| Digital Production | France Laberge |
| Production Studio | Le Quartier |
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