Titre | In Real Life |
Agence | BBDO New York |
Campagne | In Real Life |
Annonceur | Monica Lewinsky / Anti-Bullying |
Marque | Monica Lewinsky / Anti-Bullying |
Mise en ligne | Janvier 2019 |
Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
Synopsis | "In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion. |
Type de média | Etude de cas |
Sound Company / Music Company | Human |
Post production | The Mill New York |
Directeur artistique | Bianca Guimaraes |
Réalisateur | Win Bates |
Directeur de création associé | Roberto Danino |
Concepteur / rédacteur | Roberto Danino |
Directeur de création associé | Bianca Guimaraes |
Responsable de la création | David Lubars |
Responsable de la création | Greg Hahn |
Directeur de la création | Danilo Boer |
Directeur de la création | Marcos Kotlhar |
Head of Integrated Production | David Rolfe |
Producteur exécutif | Angela Narloch |
Music Director | Rani Vaz |
Planning Director | Christina Stoddard |
Junior Brand Planner | Dexter Blumenthal |
Engagement Planning Director | Yin Chung |
Communication Planner | James Mullaly |
Direction commerciale/Conseil client | Steven Panariello |
Direction commerciale/Conseil client | Lindsey Cash |
Direction commerciale/Conseil client | Carrie White |
Direction commerciale/Conseil client | Nora Stanton |
Influencer Manager | Lucy Bennett |
Maison de production | BBDO Studios |
Producteur exécutif | Persis Koch |
Studios Lead | Michael Gentile |
Studios Lead | Michael Gentile |
Studio Manager | AJ Rowe |
Montage | WORK Editorial NY |
Monteur | Adam Witten |
Editorial Producer | Jamie Perritt |
Compositeur de musique | Andrew Bloch |
Mix Company | Heard City |
Mixer | Dan Flosdorf |
Executive Producer, Mix | Gloria Pitagorsky |
Executive Producer, Mix | James Dean Wells |
Coloriste | Fergus McCall |
Color Producer | Luis Martin |
2D Assist | Kyle Zemborain |
3D Lead Artist | Corey Brown |
PR Agency | Dini Von Mueffling Communications |