| Titre | Alzheimers a Night to Remember |
| Agence | Ogilvy Beirut |
| Campagne | Alzheimer's a Night to Remember |
| Annonceur | Alzheimer’s Association Lebanon |
| Marque | Alzheimer’s Association Lebanon |
| Date de première diffusion/publication | 2017 / 2 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | The Alzheimer’s Association wanted to raise awareness amongst a younger audience but young people don't want to listen about illnesses that effect the old. We did this by making them experience the symptoms of Alzheimer's (confusion, memory loss and disorientation) without them knowing. In 3 Karaoke venues we secretly changed the lyrics of famous songs. By altering the lyrics, we gave the unsuspecting performers a taste of what it feels like to be confused and disoriented; the daily struggles of an Alzheimer's patient. At the end of the songs, our main message followed on screen explaining what had just happened, triggering a very emotional reaction to the audience present. |
| Type de média | Télévision |
| Longueur | |
| Responsable de la création | Paul Shearer |
| Directeur de la création | Moe Minkara |
| Business Director | Rima Isho |
| Directeur Général | Naji Boulos |
| Directeur de création associé | Ramzi Ibrahim |
| Directeur de création associé | Karim Sherif |
| Concepteur / rédacteur | Malek Badreddine |
| Infographiste | Dimitri Ghalieh |
| Infographiste | Jean Rizk |
| Maison de production | Ecstacy Labs |
| Maison de production | Beyond Post |