| Titre | Heat Tech Window Case Study |
| Brief | Bubble wrap, commonly used for packaging, became the medium of an advertisement that is actually warm: the Heat Tech Window. Just by applying the Heat Tech layer to a window, the room temperature rises by 2-to-3°C (3.6-to-5.4°F). 1)The air inside the bubbles blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Just as Uniqlo's Heat Tech clothes insulate your body. |
| Agence | Cheil Worldwide |
| Campagne | Heat Tech Window |
| Annonceur | Uniqlo |
| Marque | Uniqlo |
| Date de première diffusion/publication | 2017 / 4 |
| Secteur d'activité | Mode, vêtements, chaussures |
| Synopsis | Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1) The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Applying the Heat Tech Window saves an average 20% on heating. 2) It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging. 1)Air Cap Sheet Insulation Estimation, 2015 / The Korea Institute of Building Construction2) Apartment Winter Heating Cost Saving Plan/Ministry of Knowledge Economy |
| Problème | Made of bubble wrap, commonly used for packaging fragile items, Heat Tech Window has a layer of air-filled hemispheres that blocks the heat conduction between indoor and outdoor. Just by attaching the Heat Tech Window to the window, the temperature of the room rises by 2~3°C, saving an average of 20% on heating costs. |
| Type de média | Etude de cas |
| Longueur | |
| Executive Vice President | Jeongkeun You |
| Responsable de la création | Wain Choi |
| Directeur artistique | Sungphil Hwang |
| Directeur de création | Hyungkyun Oh |
| Directeur artistique | Hyungkyun Oh |
| Directeur de clientèle | Jaehwan Lee |
| Chef de groupe | Junseok Park |
| Chef de groupe | Seungeun Lee |
| Chef de groupe | Yujin Yujin Jung |
| Producteur, agence | Sunho Sunho Bae |
| Bounce Creative | Wanmo Wanmo Koo |
| Designer | Wanmo Wanmo Koo |
| Bounce Creative | Jeakyun Jeakyun Kim |
| Designer | Jeakyun Jeakyun Kim |
| Bounce Creative / Designer | Sungjin Sungjin Lee |
| Réalisateur | Dongjo An |
| Producteur exécutif | Kyounghyun Kyounghyun |
| Cinématographie | Sungin Ji |
| Cinématographie | Myungjun Kim |
| Monteur | Jaeyun Lee |
| Coloriste | Soyeon Soyeon Kim |
| Sound Designer | Sungrae Sungrae Hong |
| Audio Village / Sound Studio Producer | Inu Inu Hwang |
| Music Director | Arana Son |
| Photographe | Jiwon Choi |
| Photographe | Kyoungwon Kang |
| Photographe | Choongsun Park |
| Model Agency | Hyewon Ha |
Plus de réalisations
VOIR TOUSHeat Tech Window
- MARQUE:
- Uniqlo
- AGENCE:
- Cheil Worldwide
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- MARQUE:
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- AGENCE:
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