| Titre | Ghaneely |
| Agence | FP7/CAI |
| Campagne | Ghaneely |
| Annonceur | Orange |
| Marque | Orange |
| Date de première diffusion/publication | 2016 / 11 |
| Secteur d'activité | Télécommunications |
| Synopsis | Produced in the form of a music video, our creative idea was to give the Egyptian youth full control of our campaign; the same control they had when using our app, Ghaneely. Because the app gave them a wide selection of music options, artists and genres to enjoy whenever and wherever, so too did our campaign. Choreographed at a specific beat per minute, our music video was shot to ensure that any piece of music would work perfectly on the dance moves. Accordingly, our video invited our app users to choose the song they believed best fit the dance, and in doing so, create their own unique versions of our campaign. Therefore, without the engagement and participation of our audience, the campaign would cease to exist and remain music-less. |
| Type de média | Film Web |
| Longueur | |
| Directeur de la création | Ahmed Hafez Youness |
| Directeur de création | Rami El Kerdani |
| Directeur artistique | Moemen EL Siwi |
| Concepteur / rédacteur | Rana Khairy |
| Group Account Director | Sondos Effat |
| Directeur de clientèle | Raghda El Maghrabi |
| Chef de groupe | Ramy Raafat |
| Chef de groupe | Hatem El Rashidi |
| Digital Director | Hanaa Baghdadi |
| Digital Manager | Umar Achraf |
| Chef de projet digital | Yahia Hashem |
| Head Of Planning | Naila Fattouh |
| Planning Supervisor | Mostafa Hashish |
| Responsable de la production | Heba Radwan |
| Producteur | Inas Nagy |
| Producteur | Moayad El Shenawy |
| Réalisateur | Tameem Youness |
| Directeur de la photo | Mihai Marius |
| Compositeur de musique | Wael Alaa |
| Producteur exécutif | Fadi Fahim |
| Monteur | Ahmed Asem |
| Coloriste | Karim Mira |
| Sound Designer | Hosny Ali |
| Maison de production | Lighthouse Film |