| Titre | Tramroulette |
| Agence | TBWA\NEBOKO |
| Campagne | Tramroulette |
| Annonceur | Holland Casino |
| Marque | Holland Casino |
| Date de première diffusion/publication | 2016 / 12 |
| Secteur d'activité | Loterie, PMU et jeux d'argent |
| Synopsis | How about a quick gamble while waiting for public transport? Holland Casino recently conjured a up a tram and a platform to replicate a life-sized roulette table in their Tram Roulette campaign in Rembrandt Square, Amsterdam. Tram passengers and passers-by were invited to play along in a life-size game of roulette. The platform was ‘transformed’ into a roulette table using special decals with the numbers 0-36, just like in a regular roulette game. In addition, a huge roulette ball was stuck to the side of the tram . As the tram pulled into the station platform, the person who was on the number where the ball finally stopped won a prize, which was given out by two croupiers . The game could also be played in real-time via Facebook Live, where participants could win great prizes. |
| Type de média | Affichage |
| Longueur | |
| Marché | France |
| Directeur de création | Bas Engels |
| Directeur de création | Sander Volleman |
| Directeur artistique | Sander Volleman |
| Directeur artistique | Bas Engels |
| Concepteur / rédacteur | Bas Engels |
| Concepteur / rédacteur | Sander Volleman |
| Designer | Sophia Strydom |
| Producteur, agence | Quintin Baker |
| Maison de production | Vidiboko |
| Maison de production | JC Decaux |
| Réalisateur | Niels de Kuiper |
| Photographe | Pieter Colombijn |
| Photographe | Wouter Koomen |
| Photographe | Mink Pinster |
| Photographe | Danny Verduyn Lunel |
| Monteur | Frits-Jan Smit |
| Son | Amp. Amsterdam |
| Musique | Darius Dante |
| Ingénieur technique | Robert Slot |
| Ingénieur technique | Gert-Jan Brookman |
| Ingénieur technique | Roderick Prince |
| Responsable de budget agence | Jeroen Otten |
| Responsable de budget agence | Joost Rombout |
| Responsable de budget agence | Marco Kicken |
| Responsable de budget agence | Liselotte Staal |