Producteur, agence
at
L’Ensemble Media
| Titre | Audience Au Roi |
| Brief | For the launch of the third season of its TV show Versailles, Canal + wanted to know what the real Louis XIV would have thought of the series. However, as the Sun King died in 1715, he had to be brought back to life artificially. Based on the king's health record and myriad other sources of information, his voice was recreated using AI. The reincarnated Louis XIV was then able to discuss the series with a history buff and a tech influencer. |
| Agence | Havas Media France |
| Campagne | Audience Au Roi |
| Annonceur | Canal + |
| Marque | Versailles |
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Programmes et chaînes de TV et radio |
| Synopsis | For the launch of the third and last season of Versailles, Canal + wanted to know what, Louis XIV, the key player of this series thought of it. However, as the Sun King died in 1715, we had no choice but recreating his voice by the use of an artificial intelligence. Using the king's health record held by his three doctors during his whole life and every other piece of information we could get, scientists and historians helped achieving this project. With his freshly recreated voice, Louis XIV was then able to discuss the series and his life with Nota Bene, a famous French youtuber specialized in History, and with TechNews, a famous French tech influencer. He was also featured in Konbini’s (French infotainment digital media) “Fast & Curious”, a digital show in which guests answer to forced-choice, closed-ended questions. Eventually, the King would answer to an even broader audience on Twitter thanks to #AudienceAuRoi. |
| Problème | Versailles is a Franco-Canadian historical fiction television series, set during the construction of the Palace of Versailles during the reign of Louis XIV. It premiered on 16 November 2015 on Canal+ in France and on Super Channel in Canada. Then it was broadcasted on Ovation in the USA and on BBC Two in the UK during 2016. The series is now at its third and last season. |
| Type de média | Digital |
| Directeur de création | Stéphane Xiberras |
| Directeur de création | Benjamin Le-Breton |
| Directeur de création | Arnaud Assouline |
| Concepteur / rédacteur | Alexandre Girod |
| Directeur artistique | Julien Vergne |
| Deputy General Manager | Guillaume Espinet |
| Responsable de la publicité (annonceur) | Marie Chapuis |
| Responsable de budget agence | Mathilde Lançon |
| Producteur, agence | Bao Tu Ngoc |
| Responsable de budget agence | Yves del Frate |
| Chef de projet | Caroline Le Moal |
| Chef de projet | Romain Merielle |
| Chef de projet | Frédéric Saint Sardos |
| Chef de projet | Nicolas Masson |
| Chef de projet | Sébastien Couellan |
| Chef de projet | Anne Duvivier |
| Chef de projet | Juliette Dupuis |
| Chef de projet | Benoît Cappelletti |
| Chef de projet | Florian Charpentier |
| Chef de projet | Audrey Gauthier |
| Marketing Director | Mathilde VILLETTE |
| Responsable de la publicité (annonceur) | Luis Martins |
| Responsable de la publicité (annonceur) | Juliette Ovarlez |
| Responsable de la publicité (annonceur) | Alexya Veyry |
| Responsable de la publicité (annonceur) | Marion Auvray |
| Responsable de la publicité (annonceur) | Roxanne Pasetti |
Plus de réalisations
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- MARQUE:
- Canal +
- AGENCE:
- BETC Paris
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- MARQUE:
- 13ème Rue
- AGENCE:
- BETC Paris
Aimen
- MARQUE:
- Canal+
- AGENCE:
- BETC Paris