| Titre | Hortense |
| Agence | McCann Prague |
| Campagne | A mark on history |
| Annonceur | Al-Namura |
| Marque | Bornier |
| Date de première diffusion/publication | 2017 / 3 |
| Secteur d'activité | Mayonnaise, ketchup, moutarde |
| Slogan | Since 1816 |
| Synopsis | A stain. A mustard stain that can be the mark of a proud heritage, traveling through history in the company of famous people who actually enjoyed the product at the time. That was the idea of the campaign. We found historical figures known for their epicurean side and associations with dijon mustard, and we suggested the beginning of an indulging tradition every since. Because Bornier is one of the very few big names of original Dijon mustards, with more than 200 years of tradition. But its remarkable heritage was known only among connoisseurs until now. |
| Philosophie | Show famous epicurean characters with their clothes stained by our product as a proof of a proud enjoyment heritage. |
| Type de média | Poster |
| Marché | République Tchèque |
| Responsable de la création | Razvan Capanescu |
| Directeur de création groupe | Jan Benda |
| Associate Group Creative Director | Joseph Martin |
| Chief Operating Officer (COO) | Martina Hejdová |
| DTP | Benjamin Mulderer |
| Acheteur d'art | Dagmar Flimmelová |
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