| Titre | My Sole Story |
| Agence | AKQA |
| Campagne | My Sole Story |
| Annonceur | Nike |
| Marque | Nike Running |
| Date de première diffusion/publication | 2016 / 10 |
| Secteur d'activité | Mode, vêtements, chaussures |
| Synopsis | At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago. Nike launched My Sole Story, an H5 mobile film powered by your Nike+ data, retracing every stage of emotion throughout your running journey, all told from the sole of your shoes. Racers scanned a QR code at the Shanghai Marathon finish line to personalize My Sole Story. The site combined animation with Nike+ data points, including their miles trained day and night, their finish time, as well as a photo celebrating victory with their shoes – all packaged into a digital experience that was shareable to their friends on WeChat, China’s biggest social network. 30,000 racers relived their run, with 2,500 films created in just 24 hours. Conversion rate to Nike.com was 8.3%, +20% more than the average Nike activation. My Sole Story lives on as a storytelling platform for future races around China. |
| Type de média | Publicité sur mobiles |
| Longueur | |
| Plus d'info | http://thevoted.com/sh/nike/mysolestory/ |
| Directeur de la création | Eric Cruz |
| Concepteur / rédacteur | Derek Lui |
| Concepteur / rédacteur | Nana Shao |
| Directeur artistique | Joshua Lim |
| Directeur artistique | Dominic Tang |
| Digital Art Director | Dominic Tang |
| Digital Art Director | Joshua Lim |
| Directeur technique | Neil Nand |
| Developer | Ethan Chiu |
| Illustrateur | Driv Loo |
| Illustrateur | Stephen Lau |
| Illustrateur | Teh Lian Siah |
| Illustrateur | Chen Chen |
| Concepteur multimédia | Joshua Lim |
| Concepteur multimédia | Dominic Tang |
| Concepteur multimédia | Ed Yap |
| Concepteur multimédia | Chen Chen |
| Directeur de clientèle | Stefan Hawes |
| Directeur de clientèle | Xu Zi |
| Responsable de budget agence | Charlene Zhou |
| Directeur du planning stratégique | David Buckley |
| Producteur, agence | Pete Gibson |
| Producteur, agence | Eric Cruz |
| Maison de production | Akqa Shanghai |
| Réalisateur | Eric Cruz |
| Réalisateur | Tan Shi Bin |
| Producteur exécutif | Eric Cruz |
| Producteur | Eric Cruz |
| Post production | Fnlprjct |
| Post production | Akqa Shanghai |
| Digital Production Team | Tan Shi Bin |
| Digital Production Team | Jim Chuah |
| Digital Production Team | Wuzheng Sim |
| Digital Production Team | Kenix Ho |
| Digital Production Team | Yong Chen Kuan |
| Digital Production Team | Chen Tzer Ming |
| Digital Production Team | Chow Chin Sien |
| Digital Production Team | Ed Yap |
| Production du son | The Rec Room Sdn Bhd |
| Sound Designer | Jashir Bin Junaidi |
| Audio Village / Sound Studio Producer | Siew Kim Foong |
| Compositeur de musique | Kieran Kuek |