Yahoo! Japan - "It Was This High"

Hakuhodo Kettle Inc

Hakuhodo Kettle Inc Tokyo, Japon

Awards

5551

Marque: Yahoo! Japan
Pays: Japon

Annonceur: Alpina

Titre	It Was This High
Agence	Hakuhodo Kettle Inc
Campagne	It Was This High
Annonceur	Alpina
Marque	Yahoo! Japan
Date de première diffusion/publication	2017 / 6
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Philosophie	The tallest tsunami resulting from the earthquake was 16.7m high. Everyone heard this number on the news and read it in the newspaper or online, but it’s tough to imagine in real terms. So, we drew a line “IT WAS THIS HIGH” on the landmark in Tokyo to etch this massive height into people’s memories and bring up the topic of disaster preparation. By drawing a single red line “IT WAS THIS HIGH” on the iconic landmark in the middle of Tokyo, we made people think and imagine the fear and the height of the tsunami caused in the Great East Japan Earthquake. People’s imagination sparked the conversations about disaster preparation and raise consciousness toward it.
Résultat	Yahoo! JAPAN has and will always see March 11th as the day to raise consciousness towards disaster preparation, and the problem was that people who had not experienced the disaster has lower consciousness towards it. We needed to create conversations about disaster preparation within both media and people. The key was, how we could make them imagine the height and fear of the disaster.
Type de média	Relations presse et relations publics
Longueur	119 seconds
Directeur de création	Kazuaki Hashida
Concepteur / rédacteur	Yasutaka Ide
Directeur artistique	Yusei Kakizaki
Concepteur / rédacteur	Shoko Uchida
Designer	Goichi Nagakawa
Designer	Akane Fujimaki
Account Director	Ken Okada
Account Service	Daiki Yamagata
Brand Manager	Shinya Uchida
Brand Manager	Yoko Wake
Chief Producer	Hisaya Kato
Directeur de la production	Tomonori Nakamura
Directeur de la production	Hiroaki Maji
Planning Director	Miyuki Akimoto