"Invisible". This is what the homeless are to us. Homeless people were invited to contribute poems, articles and plays to a book. It was printed with an ink that only becomes visible in low temperatures. Hence readers were obliged to read it outside. Imagine reading about sleeping in the cold, while actually feeling the cold. The more interesting the text, the longer it takes to read. The colder you are, the more you empathize with the writer.
Poland. During winter temperature drops to even minus 30 degrees Celsius. This is why in 2017 as many as 116 people froze to death. Mainly the homeless ones. Mainly because no one cared to help them. People think: "If Homeless do not care about themselves, why should I? It is not my business". INVISIBLE. This is what the homeless are to us. Having looked all around Poland, we found three Homeless writers. We prepared a selection of their works and published a book containing their documentaries, poems, stories, a play. We printed the book using ink ACTIVATED BY LOW TEMPERATURE so to read the book you have to take it where it was created. Outside. On the cold.
Philosophie
Book by Homeless printed with ink that reacts to cold. Inside your home this book is nothing but blank pages. To read it you have to go where the book was created: outside on the cold.
Problème
Homeless people are freezing to death because people on the streets pretend not to see them.
Résultat
Action was present in all major media i Poland. What's important we were invited to all TV/Radio stations despite their political profile (Catholic TV station "Republika", left-wing magazines "Krytyka Polityczna", liberal TV Station "TVN 24", hedonistic fan zine "Aktivist", etc.). The book was available for purchase at zobaczniewidzialnych.pl. The books were auctioned at charity events and on allegro.pl (polish e-bay). One copy was sold for nearly 1000 Euro! All money was dedicated for Foundation that helps the Homeless. The project was invited to TEDxWarsaw. With minimal budget we gain equivalent of 440 000 EURO media budget.