| Titre | CanonLife Redefine Thai Alphabet |
| Agence | Rabbit's Tale Co.,Ltd |
| Campagne | CanonLife Redefine Thai Alphabet |
| Annonceur | Canon Inc. |
| Marque | Canon |
| Date de première diffusion/publication | 2016 / 10 |
| Secteur d'activité | Electronique grand public, audiovisuel |
| Synopsis | Redefining Thai education at its origin with the power of photography. Thai Alphabets is the first lesson, the first step of Thai education. Through the power of photography, Canon thinks there is a way we can create more inspiring experience for Thai students by modifying the original format of the current Thai alphabet book. We launched ’Canon Life Redefine: Thai Alphabet’ as a photo contest that turns our online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet pictures. From 8,653 photos sent from 6,253 photographers, we were able to produce a new set of learning tools for students in over 400 schools around Thailand. Our meaningful purpose reaches over millions of impressions through social media sharing. The campaign successfully brought the power of photography to ignite the redefinition of Thai education. |
| Type de média | Télévision |
| Longueur | |
| Directeur de la création | Noranit Yasopa |
| Directeur de création | Papop Chaowanapreecha |
| Concepteur / rédacteur | Nalin Viroonhatham |
| Directeur artistique | Valunch Charoensombut-Amorn |
| Directeur de clientèle | Kathleen Wongsaenganan |
| Chef de groupe | Natthawut Chartpatthomrak |
| Directeur du planning stratégique | Saroj Laohasiri |
| Producteur, agence | Potrawee Wichien |
| Producteur, agence | Arthitaya Kitiwattanakorn |
| Associate Account Manager | Nat Luevarapong |
| Digital Planner | Kook Khampain |
| Digital Planner | Sayomphu Pongmai |
| Designer | Sibb Sattakhunchutipas |
| Senior Graphic Designer | Chakrit Boonjaroen |
| Infographiste | Saratoon Chanvichit |
| Infographiste | Nattawat Mongkol-Adisai |
| Assistant de Production | Worarat Kaewkhow |
| Directeur de la production | Mittraphorn Phongsaroj |
| Directeur de la production | Vananan Whangpuam |
| Maison de production | Meour |
| Réalisateur | Teewin Varapaskul |
| Cinématographie | Setthawut Samathimongkol |
| Gaffer | Apiwat Thongyoo |
| Producteur | Thanaphorn Phiansomphol |
| Assistant Réalisateur | Pongsakorn Chomwong |
| Directeur de la production | Parisoot Naraiprasit |
| Assistant Producer | Worarat Kaewkhow |
| Directeur de la production | Vananan Whangpuam |
| Monteur | Tanat Suraboonkul |
| Post production | Kanitha Samran |
| Flame Artist | Chatpatt Ittipitchayawat |
| Flame Artist | Lhin Koedliam |
| Visual Effects Supervisor | Kem Suraphongchai |
| CG Lead Artist | Yuttasak Jarupitak |
| CG Lead Artist | Benz Piyawong |
| Voix-off | Taworn Phoonphongsa |
| Vocalist | Arunya Banmai |
| Vocalist | Kittiya Klajangpuch |
| Vocalist | Suchada Boonmachoo |