Youth Ambassadors - "My Big Brothers"

VMLY&R Kansas City

VMLY&R Kansas City Kansas City, Etats-Unis

4868

Cette création fait partie de la Collection Act Responsible

Marque: Youth Ambassadors
Pays: Etats-Unis

Annonceur: Youth Ambassadors

Titre	My Big Brothers
Agence	VMLY&R Kansas City
Campagne	Welcome to My Neighborhood
Annonceur	Youth Ambassadors
Marque	Youth Ambassadors
Date de première diffusion/publication	2017 / 5
Secteur d'activité	Institutions / Interêt Public / Associations à but non lucratif
Synopsis	Many Americans live privileged lives. They can’t relate to the horrors inner-city youth endure daily. To help America empathize, a children’s book was created using inner-city children’s real-life experiences of drug abuse, violence and hunger to create a children’s book. The book, “Welcome to My Neighborhood,” consisted of three illustrated bedtime stories “A Good Man,” “Dinner Time” and “My Older Brothers,” each telling a different child’s story — one of drug abuse, one of violence and one of hunger. Each horrific yet true story came to life using the child’s own words, but was put into a format everyone could relate to. It was a book written by children, yet not suitable for children. The book was distributed to key policymakers, funders and media outlets asking them to donate their time, money and power to help put an end to stories like these.
Type de média	Presse & publications
Longueur	60 seconds
Responsable de la création	John Godsey
Directeur de la création	Aaron Evanson
Directeur exécutif	Jennifer McDonald
Supervisor	Laura Picicci
Directeur artistique	Matt McNary
Concepteur / rédacteur	Nate Bowers
Channel Director	Bill Patterson
Channel Director	Laura Brand
Chef de fabrication	Freddie Wise
Illustrateur	Davey Gant
Founder	Judy Rush
Digital Lead	Natalie Bluhm
Director of Editorial	Jon Bazata
Director of Visual Effects	Eric Bacus
Compositeur de musique	Brandon Phillips
Music & Sound Design	Jim Wheeler