Réalisateur
at
3DE studio
| Titre | Raccoon Drummers |
| Agence | AIDA Pioneer |
| Campagne | Raccoon Drummers |
| Annonceur | The operator of secondary material resources |
| Marque | The operator of secondary material resources |
| Date de première diffusion/publication | 2017 / 1 |
| Secteur d'activité | Environnement & Ecologie |
| Synopsis | The initiative "Target99" has existed for several years and is intended to form the culture of sorting garbage. At the end of 2016 AIDA Pioneer Branding & Creative company developed new advertising campaign for the social project. We changed the serious tone of the communication and made it funny. The main characters of the campaign became cute experts in garbage – raccoons. Fluffy YouTube stars arranged a spectacular show and demonstrated how to sort waste. To make it real we learned to play new musical instruments and spent some time composing shooting and animation. |
| Type de média | Etude de cas |
| Longueur | |
| Marché | Pologne |
| Réalisateur | Andrew Levkovich |
| Producteur | Anton Ivashevich |
| CG Animation | 3DE studio |