| Titre | Guilty Clothes |
| Agence | Marvelous LLC |
| Campagne | Guilty Clothes |
| Annonceur | The Survivors Trust Cymru |
| Marque | The Survivors Trust |
| Date de première diffusion/publication | 2017 / 4 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | When fashion journalists and influencers showed up at a "provocative" catwalk show, they were surprised to see models parading in ordinary, almost bland outfits. Then came the unveil: victims of sexual assault are often "blamed" for wearing sexy and alluring outfits. Research, however, proves that more then 90% of victims are wearing casual non-revealing clothes at the time. The girls in the fashion show wore the actual outfits worn by sexual assault victims, to underline the fact that the clothes had nothing to do with it. Stop blaming the victims. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la création | Artem Sinyavskiy |
| Concepteur / rédacteur | Alina Dmitrieva |
| Directeur artistique | Elisey Soloviev |
| Chef de groupe création | Marat Shakirov |
| Stratégie | Bulat Ayupov |
| Designer | Svetlana Solovieva |
| Designer | Kristina Koroleva |
| Designer | Margarita Nikolaeva |
| Maison de production | Zarya Films |
| Producteur | Natalja Severincik |
| Producteur, maison de production | Yana Sadovnikova |
| Producteur exécutif | Irina Stroeva |
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