Audi Norge - "Electric Story "

POL Oslo

POL Oslo Oslo, Norvège

Awards

13183

Marque: Audi Norge
Pays: Norvège

Annonceur: Audi

Titre	Electric Story
Agence	POL Oslo
Campagne	Electric Story
Annonceur	Audi
Marque	Audi Norge
Date de première diffusion/publication	2017 / 10
Secteur d'activité	Voitures
Synopsis	Audi Norway has commissioned renowned Swedish artist Anne-Li Karlsson to interpret the German automobile manufacturer’s vision of the future of urban mobility. Based on the creative concept from Norwegian advertising agency POL, Electric Story shows how electric ink can bring energy to a city made entirely of paper. The work was commissioned as part of a campaign for the new fully electric Audi e-tron, where artist Anne-Li Karlsson takes the audience on a journey through the streets of her envisioned urban future. The 3D model brings the vision to life through electrically charged ink that fuels the landscape as the model e-tron travels the future city’s streets. With a reputation for creative innovation, Audi’s ambition to drive technological progress doesn’t end when the cars leave the production line. The brand is eager to communicate with its audience in an equally innovative way that generates interest-based and consumer-led engagement. This same ambition was the starting point for the multi award-winning concept Audi Enter Sandbox. Norway, the first country in the world where customers could pre-reserve the Audi e-tron, is paving the way for the global roll out.
Type de média	Film Web
Longueur	67 seconds
Marketing Manager	Tommy Bækkevold Jensen
Director of Public Relations	Øyvind Rognlien Skovli
Digital Content Lead	Dan Ruben Johansen
Directeur de clientèle	Kjetil Botten Skogly
Responsable de budget agence	Emma Karlsson
Concepteur / rédacteur	Petter Bryde
Directeur artistique	Thorbjørn Ruud
Infographiste	Ole Jakob Bøe Skattum
Maison de production	DVA
Réalisateur	Christoffer von Reis
Producteur exécutif	Anna Adamson
Directeur de création	Bo Gustafsson