| Titre | Carnival |
| Agence | MercerBell |
| Campagne | Carnival |
| Annonceur | Carnival Cruise Lines |
| Marque | Carnival Cruise Lines |
| Date de première diffusion/publication | 2017 / 7 |
| Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
| Synopsis | A giant green slide is the focus on the first campaign from Mercerbell and Carnival Cruise Line. The iconic Green Thunder waterslide magically appears to rescue holiday makers from their dreary and frustrating holidays and transport them to the fun of a Carnival Cruise. The prop from the TV commercial, which replicates the actual slide onboard of the cruise ships, will form part of a virtual reality experience that will tour the country. People will be able to wear a VR headset and step into the real Green Thunder escape hatch where they can experience waterslide in 360 degrees. |
| Type de média | Télévision |
| Longueur | |
| Directeur de la création | David Bell |
| Directeur artistique | Michael Nikotin |
| Concepteur / rédacteur | Neil Harris |
| Planneur stratégique | Lisa Burprich |
| Group Account Director | Matt Olanda |
| Responsable de budget agence | Mikaela Humphries |
| Vice President (VP) | Jennifer Vanderkreeke |
| Marketing Director | Jayne Andrews |
| Brand Manager | Cassandra Drougas |