Create Not Hate - "Racist Dinosaur"

Quiet Storm

Quiet Storm London, Royaume-Uni

6984

Cette création fait partie de la Collection Act Responsible

Marque: Create Not Hate
Pays: Royaume-Uni

Annonceur: Create Not Hate

Titre	Racist Dinosaur
Agence	Quiet Storm
Campagne	Make Racism Extinct
Annonceur	Create Not Hate
Marque	Create Not Hate
Mise en ligne	Octobre 2020
Secteur d'activité	Droits de l'homme
Philosophie (langue originale)	Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. The ads, conceived by Jet Harris and Le’vaughn Smith, both aged 16, were developed and produced by Red Brick Road with animation by creative production partner, The Mill. The second, ‘Racism is Ridiculous’, is a multimedia comic strip comprising of eight different executions, each exploring what the world would be like if dogs were racist. The series of exchanges are depicted using cartoon panels and formatted into outdoor and online ads, using the tagline: ‘Imagine if dogs were racist. Would they hate and hurt based on what they see? Sounds barking mad, so why do we?’. These ads were conceived by Finton Hurst and Mariana Gonzalez, both aged 22, and made by Ridley Scott Creative Group and Quiet Storm. Both campaigns, which will run nationally as online and digital banner ads and outdoor posters, with media secured by Total Media. ‘Racist Dinosaur’ co-conceivers Jet Harris and Le’vaughn Smith got involved with Create Not Hate through Tooting and Mitcham FC U18s and Merton council. Their aim is to make the point that racism is outdated in a humorous way, highlighting that it should have no place in our modern society.
Type de média	Film Web
Longueur	31 seconds
Maison de production	Ridley Scott Creative Group
Agence créative	Ridley Scott Associates
Concepteur	Jet Harris
Concepteur	Le’vaughn Smith
Maison de production	The Red Brick Road
Maison de production	The Mill London
Agency	Quiet Storm
Contributions agence	Engine UK
Contributions agence	Love or Fear
Agency	Create Not Hate
Youth outreach	Merton Council
Agence Média	Total Media
PR Agency	persuasion communication
Directeur de création	Matt Davis
Creative Lead	Rania Robinson
Creative Lead	Trevor Robinson
Equipe créative	Ted Smith
Equipe créative	Jack Bradley
Post production	Matthew Squires
Post production	Kwok Fung Lam
Post production	The Mill London
Chef de projet	Summer Rozenbroek
Chef de projet	Chris Muirhead-Hernandez
Youth Outreach	Mellisa Stewart
Youth Outreach	Elaine Smith
Mentor	Marley Muirhead
Mentor	Chris Medford
Mentor	Doug Redfern
Mentor	Michael Arthey
Mentor	Billel Labjaoui
Mentor	Charlie Hallam
Mentor	Paul Jordan
Mentor	Dave Dye
Mentor	Seb Jamous
Mentor	Seb Jamous
Media Placement	Mihir Haria-Shah
Media Placement	Kashif Dalvi
Media Placement	Liz Kilduff
Idea Creation	Finton Hurst
Idea Creation	Mariana Gonzalez
Equipe créative	Kai Hsiung
Equipe créative	Luke Scott
Equipe créative	Greg Fay
Equipe créative	Harry Iddon
Equipe créative	Chloe Haggag