Accu-Check - "Made by diabetics"

Voskhod

Voskhod Ekaterinburg, Russie

Awards

15816

Marque: Accu-Check
Pays: Russie

Annonceur: Roche

Titre	Made by diabetics
Agence	Voskhod
Campagne	Made by diabetics
Annonceur	Roche
Marque	Accu-Check
Date de première diffusion/publication	2017 / 2
Secteur d'activité	Equipements médicaux
Synopsis	Director, cast, crew and even extras - more than 80 diabetics and caregivers made an inspirational film with the message:Don’t suffer from diabetes, live with it. The video led to a promo site with interviews and life stories of heroes, where we encouraged everyone to share their personal motivation and support the campaign. Famous actors, journalists and athletes who live with this disease, revealed their life stories in media with the mark “Made by diabetics”.
Philosophie	By this campaign Accu-Chek, a leading brand of medical goods for diabetes care, wanted to support the diabetes sufferers and on the other side to fight the stigma and common stereotypes surrounding the disease. We put together a production crew and cast solely consisting of people living with the disease to create a real-world film encouraging them to continue the fight.
Problème	«People with diabetes can't work effectively, have children, do sports, travel.» - That's a common opinion in Russia.Because of this stereotypes and prejudice people diagnosed with diabetes lose their purpose and aspiration in life.
Résultat	The campaign got support from diabetes societies in Russia and Ukraine. The project received thousands of comments and a huge feedback in social media.Accu-Chek website traffic grew by 19%Brand search went up by 72%Sales increased by 14% We changed the perception of the disease and united people with idea:Don’t suffer from diabetes, live with it.
Type de média	Film Web
Longueur	211 seconds
Directeur de création	Andrey Gubaydullin
Digital Art Director	Dmitry Maslakov
Concepteur / rédacteur	Daria Ovechkina
Concepteur / rédacteur	Anton Rozhin
Strategic Planner	Roman Bukh
Postproduction	Ilya Linetsky
Digital Creative Director	Dmitry Maslakov
Digital Art Director	Anna Maslyakova