Réalisateur
at
The Corner Shop
| Titre | The Talk |
| Brief | "The Talk" is all about the moment when black parents are forced to warn their children that the world may not treat them as it does others. The heartbreaking moment is portrayed across the decades, showing that nothing much has changed. Perhaps one day, we can end the need to have "the talk". In a series of vignettes from across the decades, we see the moment when black parents are forced to have "the talk" with their children, warning them that life might be harder because of the colour of their skin. The film ends with the present day. One day, perhaps, there will be no more need for "the talk". This film follows black families in America as parents sit down to have “the talk” with their children. We only hear bits of the conversations but it is clear that the discussion is about racial biases and prejudice - and that this same dialogue has been going on for decades. P&G’s film urges everyone to talk about the talk so we don’t have to have it. |
| Agence | BBDO New York |
| Campagne | The Talk |
| Annonceur | Procter & Gamble |
| Marque | Procter & Gamble |
| Date de première diffusion/publication | 2017 / 8 |
| Secteur d'activité | Lutte contre l'exclusion et la discrimination |
| Slogan | My black is beautiful |
| Synopsis | For black parents, “The Talk” is not about the birds and the bees. It is a must-have conversation in which parents prepare their children to face a world with racial bias, and protect them from racial bias’ harmful effects.;P&G wanted to find ways to authentically connect with African-American consumers and use its advertising voice for good and growth. So, “The Talk” campaign was created.;Traditional, more granular KPIs seemed minute when measured against the potential of a broader cultural impact for good. Therefore, the campaign’s success would be measured not only by the amount of people it reached, but most importantly, the quality of the conversations it inspired. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | The Corner Shop |
| Worldwide Chief Creative Officer | David Lubars |
| Responsable de la création | Greg Hahn |
| Directeur de création | Marcel Yunes |
| Directeur de création | Rick Williams |
| Directeur de création associé | Nedal Ahmed |
| Concepteur / rédacteur | Nedal Ahmed |
| Directeur de création associé | Bryan Barnes |
| Directeur artistique | Bryan Barnes |
| Responsable de la création | David Lubars |
| Producteur exécutif | Dan Blaney |
| Global Account Leader | Anita May |
| Group Planning Director | Sangeet Pillai |
| Director of Integrated Production | David Rolfe |
| Producteur | Whitney Collins |
| Executive Music Producer | Melissa Chester |
| Integrated Business Manager | Matt Friday |
| Réalisateur | Malik Vitthal |
| Producteur exécutif | Anna Hashmi |
| Directeur de la photo | Lasse Frank |
| Chef décorateur | Wynn Thomas |
| Costume | Isis Mussenden |
| Costume | Line Producers |
| Montage | Work Editorial |
| Monteur | Rich Orrick |
| Monteur | Theo Mercado |
| Producteur, maison de production | Jamie Lynn Perritt |
| Producteur exécutif | Erica Thompson |
| VFX Company | The Mill NY |
| 2D Lead | Jeff Robins |
| Producteur, maison de production | Sophie Mitchell |
| Producteur exécutif | Rachael Trillo |
| Musique | Pulse Music |
| Compositeur de musique | Julia Piker |
| Compositeur de musique | Dan Kuby |
| Producteur, maison de production | Steve Grywalski |
| Producteur exécutif | Dan Kuby |
| Sociéte de création sonore | Trinite Studios |
| Sound Designer | Brian Emrich |
| Mix Company | Heard City |
| Mixer | Phil Loeb |
| Mixer | Keith Reynaud |
| Producteur, maison de production | Sasha Awn |
| Producteur, maison de production | Andi Lewis |
| Grade | Company 3 |
| Producteur, maison de production | Clare Movshon |
| Producteur, maison de production | Alex Lubrano |
| Coloriste | Sofie Borup |
| Multicultural Strategic Communications | Egami Consulting Group |
| Directeur média | Hearts & Science |
| Website | Barefoot Proximity |
| Multi-Cultural | Burrell Communications |
| Chief Brand Building Officer | Marc Pritchard |
| Réalisateur | Kristine Decker |
| Associate Brand Director | Betsy Bluestone |
| Brand Manager | Verna Coleman-Hagler |
| Brand Manager | Randall Smith |
| Brand Manager | John Lick |
| Brand Communications Manager | Crystal Harrell |
| CMK | Brittany Body |
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