NZ TRANSPORT AGENCY - "Rat's Tale"

Finch

Finch Sydney, Australie

Awards

8456

Cette création fait partie de la Collection Act Responsible

Marque: NZ TRANSPORT AGENCY
Pays: Australie

Annonceur: New Zealand Transport Agency

Titre	Rat's Tale
Agence	Finch
Campagne	Rat's Tale
Annonceur	New Zealand Transport Agency
Marque	NZ TRANSPORT AGENCY
Date de première diffusion/publication	2017 / 6
Secteur d'activité	Sécurité Routière
Philosophie	The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive. Entirely cast from Facebook to find the real deal, the narrative for our story developed out of our casting sessions that took in a week long road trip of New Zealand’s roughest areas. Our bonafide bogan is a drain layer by profession, but a larger than life and gregarious character who threw himself head first into the experience.
Résultat	We needed a leading man who could hold this all and star as the hero in his own movie and we found that in George. He makes you want to watch the whole film.
Type de média	Télévision
Longueur	90 seconds
Directeur de la création	Brigid Alkema
Directeur Général	Brett Hoskin
Directeur de création	Emily Beautrais
Creative	Frances Cooke
Creative	Josh Stuart
Directeur associé	Linda Major
Stratégie	Bethany Omeri
Business Manager	Matt Barnes
Chef de projet	Robbie Allen
Design Researcher	Ursula Nichols
Head of Content Production	Christina Hazard
Director	Nick Ball
Producer	Camilla Mazzaferro
Producteur exécutif	Karen Bryson
Cinématographie	Lachlan Milne
Chef décorateur	Neville Stevenson
Costume	Kylee Strathdee
Monteur	Jo Scott
Colourist	Trish Cahill
Agency Sound Mix	Paul Stent
Director of TV Trading	Hilary Yiasoumi
Planneur stratégique	Jake Firman
Directeur de clientèle	Ros Ross