| Titre | All things beautiful come from nature |
| Agence | Wieden + Kennedy |
| Campagne | WASO Launch Film |
| Annonceur | Shiseido |
| Marque | Shiseido |
| Date de première diffusion/publication | 2017 / 7 |
| Secteur d'activité | Hygiène, soins & parapharmacie |
| Slogan | All things beautiful come from nature. |
| Synopsis | Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful. |
| Philosophie | CAMPAIGN CONCEPT: WASO believes that no matter who you are, if you’re true to ytheirself you are beautiful; simply because you come from nature. EXECUTION: They juxtaposed and combined the classic and breathtaking landscapes of the wilderness with the modernity of youth. The contrast of these timeless, dramatic vistas with confident, colorfully, stylized millennials will create a strikingly simple portrait that is a uniquely ownable aesthetic to WASO. They provided a visual toolkit for each product. Each toolkit will consist of ftheir different components: a wide portrait hero shot, a close-up portrait, an ingredient shot, and a product shot. These assets can then be used in a number of combinations across a range of media. Their campaign idea is ‘All Things Beautiful Come from Nature.’ A statement on both the product ingredients and the diverse millennial audience they’re for. They brought this idea to life with a film that combines nature and technology to create something beautiful. |
| Problème | WASO: Introducing WASO, a new and distinctive product from Shiseido– designed for Millennials, crafted with authenticity. WASO products are inspired by the “washoku” philosophy, which is about bringing out the potheyr of minimal natural ingredients. IDEA: Their target audience–millennials–don’t believe in a singular definition of beauty. And neither do they. They believe that no matter who you are, if you’re true to ytheirself, you are beautiful, simply because you come from nature. They have launched WASO by creating a campaign which reminds their audience of this and in doing so celebrates their individuality and confidence. CHALLENGE: Their challenge was to find a simple voice for WASO, that is in tune with this millennial’s POV on beauty. |
| Type de média | Digital |
| Longueur | |
| Marché | Canada |
| Directeur de la création | Tota Hasegawa |
| Directeur de la création | Mike Farr |
| Directeur de création | Azsa West |
| Directeur artistique | Sara Phillips |
| Concepteur / rédacteur | Rebecca Pottinger |
| Stratégie/Planning | Irina ToneHidemi Takeuchi |
| Producteur, agence | Kana Wakabayashi |
| Producteur, agence | Kosuke Sasaki |
| Directeur de la production | Abby Marten |
| Directeur de la production | Yoko Onodera |
| Designer | Ayano Takase |
| Communications Planning Director | Justin Lam |
| Responsable de budget agence | Yoshiko Amano |
| Responsable de budget agence | Kensuke Suemasa |
| Responsable de budget agence | Kayoko Kinjo |
| Responsable de budget agence | Karen Peng |
| Responsable de budget agence | Kyoko Aihara |
| Responsable de budget agence | Kentaro Hayashi |
| Impression | Key Visual |
| Photographe | Viviane Sassen |
| Producteur print | Simone Takasaki |
| Producteur, agence | Marni Beardsley |
| Talent/Acteurs... | Jenny Choi |
| Talent/Acteurs... | Amalie Rose |
| Talent/Acteurs... | Elliott Jay Brown |
| Talent/Acteurs... | Torraine Futurum |
| Talent/Acteurs... | Lotte Van Nort |
| Director / Editor | Julian Klincewicz |
| Réalisateur | Dvein |
| Réalisateur | Espaday Santacruz |
| Maison de production | Blinkink |
| Producteur exécutif | Bart Yates |
| Producteur | Benjamin Lole |
| Directeur de la production | Alberto Lopez Garrido |
| Directeur de la photo | Juan Santacruz |
| Director of Timelapse | Tulio Ferreira |
| Focus Puller | Alvaro Rodiguez |
| Camera Assistant | Leticia Iniesta |
| Video | Hugo Dominguez |
| Gaffer | Nacho Ortiz |
| Grip | Vicente |
| Coordinateur de production | Paloma Espinos |
| Assistant/Runner | Barbara Gonzalez |
| Assistant/Runner | Irene Sanchez |
| Directeur artistique | David Diez |
| Art Assistant | Mireia Soto |
| Model Maker / Maquettiste | Alejandro Bravo |
| Model Maker / Maquettiste | Carlos Delgado |
| Maison de production | Analog |
| Grade | Dirty Looks |
| Coloriste | Steve Bearman |
| Musique | IVAN LLOPIS |
| Sound Designer | IVAN LLOPIS |
| Post-production Supervisor | Dave Burton |
| Monteur | Maria Anton |
| Landscape Designer | Ana |
| Robots | Universal Robots |
| Cinématographie | Tulio Ferreira |
| Talent/Acteurs... | Irie Jean Calkins |
| Maison de production | Project Bumper Video |
| Maison de production | On The Road Films |
| Réalisateur | Junji Kojima |
| Caméraman | Masami Naruo |
| Directeur artistique | Ayano Takase |
| Concepteur / rédacteur | Victoria Trow |
| Maison de production | TeeVee Graphics Inc. |
| Producteur, maison de production | Takamasa Araki |
| Chef éclairagiste | Wada |
| Caméraman | Eriko Kimura |
| Camera Assistant | Yoshimori Azadu |
| Maquilleur | Katsuya Kamo |
| Maquilleur | mgr mitsu |
| Monteur | Yujiro Izumi |
| Compositor | Fuminori Tsunakawa |
| Producteur, agence | Kyoko Aihara |
| Web designer | RaNa design associates inc. |
| Web Producer | Masaki Endo |
| Movie Production | Kosuke Sasaki |
| Digital Production Team | Joaquin Zuluaga |
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