| Titre | Eiffel Tower All Yours |
| Brief | In 2016, premium US rental vacation provider HomeAway launched in Europe, where the brand was relatively unknown. How to spread the message that it delivered unique vacation experiences? By partnering with a unique place: the Eiffel Tower in Paris. For the very first time, a pop-up apartment was created on the first floor of the tower. And thanks to a competition run by HomeAway, a handful of lucky families won the chance to stay there for a single magical night. |
| Agence |
Saatchi & Saatchi France
|
| Campagne |
HomeAway - Eiffel Tower All Yours
|
| Annonceur |
HomeAway.com
|
| Marque |
HomeAway Vacation rentals
|
| Mise en ligne | Novembre 2016 |
| Secteur d'activité | Transports, voyages & tourisme
|
| Synopsis | In order to install and nourish the premium positioning of the brand on its crowded category, the brand should deliver to its customers an amazing experience that would reflect its vision of premium holidays. The starting point of the whole campaign was based on a simple truth : unique places make unique vacation memories. What could be the most unique place in Paris ? A place that everyone knows ? A place that everyone dreams of ? A place that no one could even imagine to be all for oneself ? Only the Eiffel Tower could be this unique place ! For the first time in history, we built an apartment at the first floor of the Tower and HomeAway could invite some lucky families from around the world to win the privilege to sleep in it and have the Eiffel Tower all for themselves during one magic night. |
| Type de média |
Etude de cas
|
| Directeur de création |
Philippe Rachel
|
| Directeur de création |
Carl Harborg
|
| Directeur artistique |
Vincent Berard
|
| Directeur artistique |
Olivier Porte
|
| Directeur Général |
Olivier Desprès
|
| Directeur Général |
Philippe Merillon
|
| Directeur du planning stratégique |
Barberine Reyners
|
| Directeur de clientèle |
Roxane Roullier
|
| Directeur de clientèle |
Guillaume Nikos
|
| Responsable de la publicité (annonceur) |
Pauline Lejars
|
| Responsable de la publicité (annonceur) |
Chloé Oxane
|
| Directeur de la production |
Nicolas Hamou
|
| Directeur de la production |
Toufik Mahfoufi
|
| Responsable de budget agence |
Jessica Xavier-Cochelin
|