| Titre | The Strellson Like Shop - Pay Fashion with Likes |
| Agence | Serviceplan Group |
| Campagne | The Strellson Like Shop - Pay Fashion with Likes |
| Annonceur | Strellson AG |
| Marque | Strellson |
| Mise en ligne | Septembre 2017 |
| Secteur d'activité | Vêtements masculins |
| Slogan | The first online shop accepting likes as currenc |
| Synopsis | Along the way toward conquering the digital natives, Strellson presents young men with an entertaining challenge, reaching the target group exactly where they spend most of their time – in social media. With the Strellson Like Shop, Serviceplan Campaign X launched a completely new online shop for the Swiss fashion company, where visitors could shop and pay like never before – with Likes. Users all over the world had the opportunity to choose an item from the spring/summer collection and to “buy” it by generating Likes on Facebook. They were also able to collect Likes from their own friends by means of their own personalized post. Structured like a regular online shop, you could buy T-shirts from as little as 50 Likes, trousers from 80 Likes and coats or suits for up to 350 Likes. As soon as the corresponding number of Likes was reached, the customer could delight in his new look – and the article in the Like Shop was sold out. By sharing personalized posts on their own pin boards, each participant in turn became a multiplier – resulting in an increase in the popularity of the brand and further expansion of the Strellson online community. |
| Type de média | Digital |
| Longueur | |
| Agence créative | Serviceplan Campaign X |
| Directeur de la création | Hans-Peter Sporer |
| Global Chief Creative Officer | Alexander Schill |
| Directeur de création | Luitgard Hagl |
| Directeur artistique | Shari Bremer |
| Directeur artistique | Björn Köbe |
| Concepteur / rédacteur | Malte Güstrau |
| Directeur de clientèle | Julian Rinnewitz |
| Directeur de création digital | Hagen Fiedler |
| Directeur technique | Malte Bender |
| Digital Agency | ASTRAL Munich |
| Responsable de la publicité (annonceur) | Thorsten Link |
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