Sky - "Say it with Sky"

Serviceplan Group

Serviceplan Group Munich, Allemagne

Awards

10230

Marque: Sky
Pays: Allemagne

Annonceur: Sky

Titre	Say it with Sky
Agence	Serviceplan Group
Campagne	Say it with Sky
Annonceur	Sky
Marque	Sky
Date de première diffusion/publication	2018 / 2
Secteur d'activité	Programmes et chaînes de TV et radio
Synopsis	The “Say it with Sky” campaign showcased the content Germany’s biggest paid TV channel Sky has to offer in a completely novel way. It did so by giving people the opportunity to interactively play around with it and create something personal and new. How?By helping people out in saying “I love you” Because being in love is great. But many people struggle to say ‘I love you’. So, why not say it with Sky? More precisely, by using our very own content: thousands of hours of dialogue from our most romantic movies. Type your message, get some suggestions for more creative messages, and then create a supercut-film. This clip delivers your exact personal message with film snippets that have matching lines of dialogue. Send this clip to your sweetheart on Valentine’s Day and enjoy the reaction.In the end, the campaign overall curated more than 125,000 personalised love messages from 845 romantic movies on Sky – and even led to a marriage proposal.The personalized clips were heavily shared across social media on Facebook, Instagram and Twitter and the campaign was picked up by traditional media, generating a media value of 3.7 Million. On the back of this, subscriptions to Sky increased by 156%.So, you could say that we turned the day of love into big love for Sky.
Philosophie	Sky TV (officially named Sky Deutschland AG) is the most important direct broadcast satellite Pay TV platform in Germany, Austria and Switzerland, offering a collection of basic and premium digital subscription television channels of different categories via satellite and cable television. As of 2017, Sky TV has more than 5 million subscribers. Yet, in the entertainment area Sky is under strong pressure from streaming services like Netflix and Amazon Prime Video. That’s why Sky had to find a way to position itself as innovative, entertaining and likeable. If you struggle saying “I love you”, say it with Sky. How? By using our very own content: thousands of hours of dialogue from our most romantic movies. Type your message, get some suggestions for more creative messages, and then create a supercut-film. This clip delivers your exact personal message with film snippets that have matching lines of dialogue. Send this clip to your sweetheart on Valentine’s Day and enjoy the reaction. By encouraging people to “Say It With Sky” we turned the day of love, into big love for Sky.
Type de média	Digital
Longueur	120 seconds
Responsable de budget agence	Lisa Rossmueller
Digital Account Manager	Tadvir Benipal
Global Chief Creative Officer	Alexander Schill
Directeur de la création	Sandra Loibl
Innovation Director	Franz Roeppischer
Innovation Creative	Lorenz Langgartner
Innovation Creative	Nicolas Winkelmann
Innovation Creative	Toby Schroeder
Equipe créative	Florian Lanzinger
Equipe créative	Julia Girschikofsky
Senior Copywriter	Dr. Sebastian Wolf
Concepteur / rédacteur	Max Sellers
Directeur artistique	Franziska Stroehle
Directeur artistique	Julius Emde
Social Media Strategist	Rim Teferi
Digital Company	hmmh
Digital Director	Florian Weiner
Technical Architect	Cornelius Bruemmer
Software Engineer	Niklas Brandt
Solution Architect	Gerrit Menzel
Montage	designstube.com Hamburg
Monteur	Hendrik Sommerfeld
Design Motion	Franziska Poettger
Ingénieur du son	Oscar Meixner
Audio	HASTINGS Music Hamburg
Music Prod Company	Tro GmbH
Producteur musical	Dennis Gunske
Producteur musical	Philipp Zimmermann
Compositeur de musique	Tom Albrecht
Managing Creative Director	Matthias Harbeck
Managing Creative Director	Till Hohmann
Directeur Général	Florian Strauss
Future Commerce Evangelist	Andreas Precht
Head of Systemadministration	Heino Niemann
Final Art	Stephan Daburger
Unit Director Advertising Services/Media	Johanna Zmija
Agence Média	upljft