| Titre | MINImalism (Board) |
| Agence | HoC Dubai |
| Campagne | MINImalism |
| Annonceur | MINI |
| Marque | MINI |
| Date de première diffusion/publication | 2022 / 4 |
| Produit | MINI |
| Secteur d'activité | Secteur automobile |
| Synopsis | MINI has remained true to its roots since 1959 – with a minimalistic, iconic, and timeless design built with one purpose: to get the maximum out of the minimum of space. Nowadays a MINI is more than that. All cars are packed with the latest driver assistance systems and safety and comfort features. So how can we show that MINI not only stands for good design, but also technical innovation? Our idea: We combine the complex technology of modern car features and assistants with the minimalist, iconic and timeless design language of a MINI. Introducing MINImalism – a feature communication built from the iconic MINI logo’s wings. We turned the stripes into versatile design elements to communicate the new features and assistants, as minimalistic and iconic as the car itself. |
| Type de média | Etude de cas |
| Agence créative | Serviceplan Group |
| Agence créative | Serviceplan Campaign |
| Directeur artistique | Kunal Gagwani |
| Directeur de création | Daniel Steller |
| Concepteur / rédacteur | Daniel Steller |
| Directeur associé | Leif Johannsen |
| Directeur associé | Patrick Matthiensen |
| Directeur de création | Pavel Bondarenko |
| Directeur artistique | Pavel Bondarenko |
| Head of Art | Michael Wilk |
| Directeur associé | Lars Holling |
| Global Chief Creative Officer | Alexander Schill |
| Concepteur / rédacteur | Philip Ziegler |
| Directeur Général | Natalie Shardan |
| Directeur artistique | Tudor Cucu |
| Directeur de clientèle | Ann-Kathrin Frohloff |
| Marketing Director | Jochen Becht |
| Marketing Manager | Adnan Dalvi |
| Responsable de budget agence | Gonca Gorgulu |
| Motion design | Linus Brandes |
| Sound Designer | Denis Elmaci |
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