| Titre | The Visible Net Films |
| Agence |
Serviceplan Group
|
| Campagne |
The Visible Net
|
| Annonceur |
O2 - Telefónica Germany Gmbh & Co.
|
| Marque |
Telefónica Germany / o2 Deutschland
|
| Date de première diffusion/publication |
2021 / 12
|
| Secteur d'activité | Télécommunications
|
| Synopsis | It has never been harder to convince people. No matter if it’s news, science or marketing, people have a hard time believing what they are told. This is a problem. Especially for telco providers when they want to communicate their most precious asset: their network. The communication relies heavily on proofs, tests and awards – and the belief of the people in it. That’s why we went one step further. And made the invisible visible. To give people the best quality proof ever. Introducing: “The visible net”. The world’s first 5G network made visible. A unique data visualization campaign that unifies real network data, cutting-edge technology and photography. And that turns 5G into art. Data Driven Strategy: We went to various locations all across Germany and measured our 5G network using network analysis apps. A transmitter sent the raw data to a computer, where an algorithm translated the network data into light. The light data was then transmitted to a control box attached to a 10-meter LED pole hanging underneath a heavy-duty drone. The better the net, the more LEDs were activated. Creative Use of Data: To make our 5G net visible, the drone flew artistic flight paths. Using long exposure technique, famous photographer Kai-Uwe-Gundlach was able to capture these paths – and create unique photo motifs showing our 5G network. The campaign was visible everywhere in Germany. On posters, magazines and social media. On TV and at the point of sale. It reached all targets groups on all relevant channels. Creating a reach of almost 700 million, 71 million online impressions and over 285,000 link clicks within the first month. And delivering the most striking proof of how good our 5G network is. By letting people see it with their own eyes. |
| Type de média |
Etude de cas
|
| Maison de production |
BWGTBLD
|
| Montage |
Pirates 'N Paradise Berlin GmbH
|
| Studio d'enregistrement |
Loft Tonstudios Berlin GmbH
|
| Grade |
No8
|
| Responsable de la publicité (annonceur) |
Wolfgang Metze
|
| Responsable de la publicité (annonceur) |
Michael Falkensteiner
|
| Responsable de la publicité (annonceur) |
Brigitte Giels
|
| Responsable de la publicité (annonceur) |
Nikolaus Lemli
|
| Responsable de la publicité (annonceur) |
Stefanie Welter
|
| Responsable de la publicité (annonceur) |
Rafael Binczyk
|
| Responsable de la publicité (annonceur) |
Tobias Jacob
|
| Responsable de la publicité (annonceur) |
Nadine Zich
|
| Responsable de la publicité (annonceur) |
Franziska Günster
|
| Responsable de la publicité (annonceur) |
Tobias Schubert
|
| Responsable de la publicité (annonceur) |
Sami Abubaker
|
| Responsable de la publicité (annonceur) |
Gerald Huber
|
| Responsable de la publicité (annonceur) |
Andreas Jochums
|
| Global Chief Creative Officer |
Alexander Schill
|
| Directeur associé |
Lars Holling
|
| Managing Creative Partner |
Leif Johannsen
|
| Managing Creative Partner |
Patrick Matthiensen
|
| Client Service Director |
Saskia Kroschewski
|
| Responsable de budget agence |
Benedikt Bermel
|
| Responsable de budget agence |
Anna-Lena Munsch
|
| Creative Art Director |
Pavel Bondarenko
|
| Directeur de création |
Daniel Steller
|
| Concepteur / rédacteur |
Daniel Steller
|
| Concepteur / rédacteur |
Martin Gillen
|
| Directeur artistique |
Finnja Skornia
|
| Directeur artistique |
Tudor Cucu
|
| Concepteur / rédacteur |
Steven Hartmann
|
| Directeur artistique |
Theresa Fechler
|
| General Manager |
Marcel Droß
|
| Directeur de clientèle |
Denise Ackermann
|
| Responsable de budget agence |
Lea Soika
|
| Directeur de création |
Max Seidler
|
| Concepteur / rédacteur |
Max Seidler
|
| Creative Art Director |
Melanie Raphael
|
| Motion design |
Oleg Friesen
|
| Motion design |
Robert Fäßer
|
| Producteur, maison de production |
Katrin Habermann
|
| Producteur exécutif |
Jakob Preischl
|
| Producteur |
Gernot Jurisch
|
| Réalisateur |
Mau Morgo
|
| Directeur de la photo |
Jan Malvin Brinkmann
|
| Studio Gundlach |
Kai-Uwe Gundlach, Photographer |
| Pirates 'N Paradise |
Anne Reiners, Producer |
| Pirates 'N Paradise |
Benjamin Kempe, Senior Editor/Motion GFX |
| Havas Media Germany |
Michael Sack, Account Director |
| Havas Media Germany |
Freya Strohmeier, Group Head |
| Havas Media Germany |
Marina Größl, Consultant Omnichannel |
| Havas Media Germany |
Jacqueline Roth, Consultant |
| Intermate Media |
Elisa Antonia Schrader, Senior Project Managerin |
| Intermate Media |
Finja Grieme, Project Manager |
