| Titre | Hostages of Depression |
| Agence | HoC Dubai |
| Campagne | Hostages of Depression |
| Annonceur | Dubai Science Park |
| Marque | Dubai Science Park |
| Date de première diffusion/publication | 2022 / 2 |
| Secteur d'activité | Santé et produits pharmaceutiques |
| Synopsis | The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues. |
| Problème | Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed |
| Type de média | Etude de cas |
| Longueur | |
| Group Chief Creative Officer | Akhilesh Bagri |
| Directeur de création | Saleh Elghatit |
| Illustrateur | Jiawen Chen |
| Worldwide Executive Creative Director | Jason Romeyko |
| Directeur de création | Ande Couto |
| Directeur de création associé | Oussama Founi |
| Directeur artistique | Oussama Founi |
| Directeur de création associé | Sameer Suri |
| Concepteur / rédacteur | Sameer Suri |
| Directeur artistique | Saaniya Abbas |
| Concepteur / rédacteur | Rana Ahmed |
| Directeur associé | Rami Hmadeh |
| Directeur associé | Natalie Shardan |
| Directeur associé | Azhar Siddiqui |
| Client Services Director | Ramy Abdelrehim |
| Client Services Director | Kathleen Angeles |
| Chief Communications Officer | Lee Sharrock |
| Digital Media Director | Suprashv Adarsh Chopra |
| Responsable média | Tareq Al Masri |
| Illustrateur | Jiawen Chen |
| Responsable de la publicité (annonceur) | Mawran Abdulaziz |
| Responsable de la publicité (annonceur) | Reem Shaban |
| Responsable de la publicité (annonceur) | Saad Yusuf |
| Responsable de la publicité (annonceur) | Amy El Askary |
| Responsable de la publicité (annonceur) | Sarah Rasmi |
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