| Titre | La French Banane |
| Brief | The Guadeloupe and Martinique Banana Producers’ Union (UGPBAN), which brings together 550 banana producers from the two French islands, is unveiling its new communication campaign to promote French bananas to the mainland population.By grounding this campaign in a light-hearted “Frenchness” that gives pride of place to the banana, while subtly evoking French symbols, we are elevating the banana to the same level as other products that inspire great national pride, such as cheese, wine, or even the famed baguette...The poster campaign could be seen in Paris (Metro entrances / 4x3 and bus shelters) and in several French cities in May and October 2022, across the networks of Extérion, JC Decaux and Clear Channel. |
| Agence | Brainsonic |
| Campagne | La French Banane |
| Annonceur | UGPBAN |
| Marque | UGPBAN |
| Mise en ligne | Novembre 2022 |
| Secteur d'activité | Fruits et légumes frais |
| Synopsis | The Guadeloupe and Martinique Banana Producers’ Union (UGPBAN) and the agency Brainsonic are positioning bananas as a product of the French terroir, which proudly shows its French origins to touch the mainland dwellers, all the while having some fun with caricatural classics of mainland France such as cheese, wine or the famed baguette... |
| Type de média | Presse & publications |
| Cheffe de groupe Marketing UGPBAN / FRUIDOR | Audrey Ktourza |
| Directeur Général UGPBAN / FRUIDOR | Pierre Monteux |
| Directeur de la création | Alban Penicaut |
| Directrice conseil | Sarah Empeyta |
| Concepteur-rédacteur | Sébastien Combemale |
| Directeur artistique | Thomas Audoin |
| Directrice de projets | Sarah Bordes |
| Illustrations Artist | penico.mi.corazon |
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