| Titre | April weather |
| Brief | The Iconic Weather Forecast used real-time data to offer the nation live information about the weather, as well as a 5-day forecast, on large digital screens across the country.The iconic McDonald’s menu became universal weather symbols displayed in a bold, simple way. The McDonald's menu is so instantly recognisable that its icons could be turned into weather symbols for this fun digital outdoor piece, which drew on real-time data to deliver the relevant images. |
| Agence | Leo Burnett |
| Campagne | The Iconic Weather Forecast By McDonald's |
| Annonceur | McDonald's |
| Marque | McDonald's |
| Date de première diffusion/publication | 2018 / 4 |
| Secteur d'activité | Plats déshydratés et plats préparés |
| Slogan | April weather |
| Synopsis | McDonald’s menu turn into weather icons to represent the live temperature and 5-day forecasts. |
| Type de média | Affichage |
| Maison de production | Grand Visual |
| Responsable de la création | Chaka Sobhani |
| Directeur de création | Peter Heyes |
| Directeur artistique | Ben Newman |
| Directeur artistique | Liane Dowling |
| Concepteur / rédacteur | Ben Newman |
| Concepteur / rédacteur | Liane Dowling |
| Designer | Paul Reddington |
| Designer | Kinda Savarino |
| Board Account Director | Vicki Reiz |
| Responsable de budget agence | Steph Bates |
| Responsable de budget agence | Gracie Smith |
| Planning director | Max Keane |
| planner | Caitlin Morley |
| Planner | Catherine Owen |
| Producteur, agence | Sarah Ioannou |
| Illustrateur | James Andrews |
| Campaign management platform | OpenLoop |
| media planning and booking | Talon and OMD |
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