Producteur, maison de production
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BBC Creative Head of Design
| Titre | The BMW Art of Energy (Film Case) |
| Agence | Wieden + Kennedy |
| Campagne | The BMW Art of Energy |
| Annonceur | BMW |
| Marque | BMW |
| Date de première diffusion/publication | 2017 / 11 |
| Secteur d'activité | Voitures |
| Synopsis | BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.” In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race. |
| Type de média | Digital |
| Longueur | |
| Directeur de la création | Vivian Yong |
| Directeur de la création | Ian Toombs |
| Directeur de création | Fish Ho |
| Directeur de création | Erwin Federizo |
| Head of Design | Fish Ho |
| Directeur artistique | Cee Chen |
| Junior English Copywriter | Matteo Marchionni |
| Concepteur / rédacteur | Lance Liang |
| Designer | Helen Yu |
| Motion design | Boyang Xu |
| Head of Integrated Production | Sanne Drogtrop |
| Executive Content Producer | Bernice Wong |
| Creative technologist | Rhys Turner |
| Interactive Production | Xiong Xiong |
| Integrated Producer | Angela Liu |
| Directeur de la production | Vic Zhang |
| Senior Editor | Leon Yan |
| Directeur de clientèle | Michelle Gao |
| Responsable de budget agence | Caroline Ma |
| Chef de groupe | Sissi Yan |
| Planneur | David Lin |
| Digital Planner | Nicholas Nie |
| Lead Project Manager | Nicole Bee |
| Business Manager | Jessica Deng |
| Marketing Director | Jessica Sinn |
| Public Relations | Evelyn Hsu |
| Visual Artist | Joshua Davis |
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