| Titre | Poosters |
| Agence | J. Walter Thompson Brazil |
| Campagne | Poosters |
| Annonceur | Bayer HealthCare LLC |
| Marque | Bepantol Baby |
| Mise en ligne | Novembre 2017 |
| Secteur d'activité | Hygiène du nourrisson |
| Philosophie | Bepanthen Baby, the diaper rash creme from Bayer, is essential when it's time to change the baby's diaper, helping to take care of the skin. And as everyone knows, babies pee and poo in the most unexpected places. However, many of these places are not clean or safe for changing diapers. And so parents need to improvise. To resolve this problem, we created Poosters. The first OOH posters that become diaper changers and protect babies from unsanitary places. We created a dispenser with special sheets that were made with anti-allergenic paper and ink, and we distributed them at strategic points around the city of São Paulo. To use them, parents just had to pull a sheet and use it as a base for changing the baby. The posters' illustrations, in combination with the babies on top, created unique, unrepeatable characters, inviting the parents to take a photo and post it on social networks. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Landia |
| Post-Production Company | Landia |
| Corporate Name of Client | Bayer |
| Planneur Media | Camila Bertoli |
| Planneur Media | João Dabbur |
| Planneur Media | Stella Lopes |
| Planneur Media | Igor Andrade |
| Planneur Media | Juliana Magalhães |
| Planneur Media | Bruno Zaza |
| Planneur Media | Larissa Isabelle |
| Planneur Media | Livia Sakai |
| Responsable de la création | Ricardo John |
| Responsable de la création | Rodrigo Grau |
| Directeur de la création | HUMBERTO Fernandez |
| Creative Director | Gustavo de Lacerd |
| Creative Director | Nacho Mendiola |
| Concepteur / rédacteur | Breno Ferreira |
| Concepteur / rédacteur | Nacho Mendiola |
| Concepteur / rédacteur | Felipe Ribeiro |
| Directeur artistique | Ricardo Barros |
| Directeur artistique | Gustavo de Lacerda |
| Directeur artistique | Erico Braga |
| Agency Producer | Marisa Toledo |
| Agency Producer | Caroline Florentino |
| Agency Planner | Bertrand Cocallemen |
| Agency Planner | Stella Pirani |
| Agency Planner | Renato Duo |
| Director | Del Reginato |
| Director | Clara and Bia |
| Producteur exécutif | Carol Dantas |
| Producteur exécutif | Sebastian Hall |
| Post-Production Company | Marla Sao Paulo |
| Designer | Rodrigo Maia |
| Infographiste | Flavio Colella |
| Photographe | Gito Fernandez |
| Illustration Company | Estúdio Pum Sao Paulo |
| Illustrateur | Estúdio Pum |
| Music Production Company | Punch Audio Sao Paulo |
| Producteur musical | Mariano Alvarez |
Plus de réalisations
VOIR TOUSPooster
- MARQUE:
- Bayer - Bepanthen
- AGENCE:
- J. Walter Thompson Brazil